Regional Marketing Lead - Key Responsibilities : Strategic Vision & Market Alignment
* Conduct research to shape impactful marketing strategies that drive business growth for the Business Communication unit.
* Bridge the gap between corporate objectives and regional execution, adapting global strategies to suit local market needs.
* Analyze sales insights and industry trends to refine marketing direction.
* Assess the business landscape to identify new growth avenues and optimize efficiency.
Market Intelligence & Competitive Positioning
* Track key sales metrics, market dynamics, and competitive movements using BI & CRM tools.
* Maintain a proactive pulse on industry shifts, gathering intelligence to refine growth strategies.
* Collaborate closely with sales teams to incorporate frontline insights into marketing initiatives.
Brand Development & Market Expansion
* Craft and execute marketing strategies in partnership with key clients.
* Identify high-impact initiatives such as events, trade fairs, and campaigns to amplify brand visibility and drive sales.
* Spearhead efforts to enhance brand positioning through strategic marketing endeavors.
* Work alongside sales and marketing leaders to align messaging with new product launches and market demands.
Event Leadership & Execution
* Oversee event planning, ensuring flawless execution of marketing-driven activations.
* Manage venue design, branding, and engagement strategies for trade shows and promotional events.
* Serve as the primary on-site coordinator for regional and local events.
Sales Enablement & Market Strategy Support
* Strengthen collaboration with sales teams to better understand customer behaviors and needs.
* Develop tailored marketing campaigns designed to boost sales performance.
Vendor & Budget Oversight
* Build and maintain relationships with external vendors, including marketing agencies and event firms.
* Create, monitor, and optimize marketing budgets, ensuring accurate financial forecasting and alignment with strategic goals.
Regional Marketing Lead - Key Qualifications
* Education & Experience: Bachelor's degree and 5+ years in marketing.
* Industry Expertise: Audio or Communication tools experience is a plus.
* Skills: Strategic thinking, project management, market analysis, and brand development.
* Communication & Collaboration: Strong interpersonal, written, and oral communication skills.
* Analytical & Data-Driven: Ability to interpret KPIs and optimize strategies.
* Languages: Fluent in French & English (mandatory); Dutch is a plus.
* Budget & Vendor Management: Experience overseeing budgets and external partnerships.
* Bonus: Graphic design and marketing software skills are advantageous.
* Competitive Compensation: Attractive salary package with fixed and bonus components, plus allowances, meal vouchers, insurance, and flexible benefits.
* Career Growth: Opportunity to thrive in a globally renowned company with diverse fields and international prospects.
* Impact & Leadership: Lead regional initiatives, drive change, and contribute to strategic growth within the organization.