Job Description:
About Prolonging Business Visibility
The Digital Manager for TheMerode is a crucial role responsible for developing and executing digital marketing strategies that drive business growth. This position involves managing brand visibility, engagement, and conversion across various platforms.
Main Responsibilities:
* Digital Strategy Development: Design and execute comprehensive digital marketing plans to amplify content reach and maximize engagement.
* Campaign Management: Oversee the development, launch, and optimization of paid advertising campaigns on multiple channels (Google Ads, Facebook, LinkedIn, YouTube, Instagram).
* Community Engagement: Manage social media presence, community interactions, and tone of voice across platforms.
* CRM & Newsletters: Develop CRM campaigns, welcome flows, hot leads, retention campaigns, and manage weekly/monthly newsletters.
* Analytics & Reporting: Generate reports on channel performance, share paid campaign reports with the partner agency, and adjust strategies accordingly.
Your Profile:
* Expertise: Proven experience in digital marketing, paid and organic campaign management, and ROI optimization.
* Tech Skills: Proficiency in campaign management tools (Google Ads, social media, CRM). Strong analytical skills to interpret KPIs and adjust strategies.
* Collaboration: Experience working with agencies to maximize campaign reach.