Our client is a leader in full-service vehicle leasing and innovative mobility solutions, empowering individuals and organisations to embrace smarter, sustainable transport. With a customer-first mindset and a focus on digital transformation, our client is now looking for a CRM Campaign Specialist to elevate their campaign execution to the next level.
As a CRM Campaign Specialist, you’ll be responsible for translating strategy into action - from interpreting CRM briefings to launching email campaigns. You’ll manage the entire cycle, from planning and segmentation to tracking, testing, and performance analysis. This is a hands-on role for a versatile communicator who thrives in digital environments and enjoys creating consistent, effective content across multiple touchpoints.
What you will be doing:
* Translate sales, loyalty, and campaign objectives into clear, strategic campaigns.
* Coordinate directly with stakeholders to ensure CRM campaigns are delivered on time and according to brief.
* Produce and launch all email communications, including writing copy, scheduling, and using templates or HTML.
* Support a variety of strategic programmes with manual and automated campaigns across the customer lifecycle, including acquisition, loyalty, retention, and re-engagement.
* Manage internal email communications and act as an adviser for communication-related queries across teams.
* Design and run A/B tests to improve outcomes, and provide clear reporting and actionable insights.
What you bring:
* Ambition to grow within a CRM career in the mobility services industry.
* Several years of relevant work experience and at least 1 year in CRM, email marketing and/or campaign coordination.
* Higher education or university degree in marketing, communication, or a related field.
* Proven experience with email marketing tools, ideally Eloqua and Salesforce.
* Knowledge of database segmentation and campaign analytics.
* Experience with Google Analytics, HTML/CSS, A/B testing, and SEO/SEM.
* Understanding of GDPR and email compliance legislation.
* Fluent written and spoken French, with good command of Dutch and English.
* Excellent copywriting skills and attention to tone and style.
* Customer- and service-oriented mindset, with the ability to work independently and meet deadlines.
* Efficient, analytical and tech-savvy—you value automation and proactive ways of working.
* Strong interpersonal skills and a collaborative, open communication style.
The offer:
* Full-time employment.
* Digital recruitment process and onboarding to the company.
* Work for a well-known mobility solutions provider at European level and have an impact in its market!
* Be part of a team that values efficiency, innovation, and respect in a digital-first work culture.
* An attractive salary with market-competitive benefits.
Why Ariad?
* You will never be a number: we match you with projects that suit your skills and ambitions.
* Personalised follow-up & honest feedback guided by our Digital Talent Managers.
* Access to leading A-brands in Europe such as Samsung, ING Bank, Carrefour, L'Oreal, Decathlon and many others!
If you are excited about the opportunity to grow your career and make a difference, we encourage you to apply for this amazing job. Don't miss out on the chance to join a top-notch team and be a part of something special. Get started by sending your CV!