Hultafors Group is a portfolio of leading brands in the product areas of Workwear & Safety Footwear, Hand Tools, Ladders & Scaffolding, and Lighting solutions for professional craftsmen worldwide. Our brands, including Hultafors, Snickers Workwear, Solid Gear, and more, offer premium experiences for users who rely on their gear.
Job Description
* You will activate social and online channels, including social selling, by building and leveraging a local influencer network to increase brand visibility and engagement.
* You will support the eCommerce Manager in accelerating digital sales to expand the online presence and reach.
* You will implement and manage social media campaigns across various platforms to drive engagement, brand awareness, and website traffic.
* You will develop and manage content for newsletters, targeting key audiences to enhance customer engagement and conversion rates.
* You will drive influencer and affiliate marketing strategies to create new partnerships, boost traffic, and extend the brand's digital reach.
* You will analyze performance metrics and optimize digital campaigns to ensure maximum ROI.
Trade Marketing
* You will drive the marketing activities in Belgium and France, ensuring effective strategies to support business growth in these regions.
* You will collaborate closely with sales, product, and key customers to drive trade activation, aligning efforts with overall business objectives.
* You will develop customized activation plans with key accounts, adjusted to their specific needs and market demands.
* You will manage distribution and end-user education, including organizing and participating in trade shows to showcase products effectively.
* You will serve as a business partner to the local sales teams and be a key member of the marketing organization, ensuring smooth coordination and support.
* You will act as a sparring partner to the Product Communication and POS teams, ensuring the local impact of centrally developed assets and adapting them to regional needs.
* You will report directly to the Senior Marketing Manager of the hardware business unit Hultafors.
Requirements
* You have proven experience in marketing, preferably in a commercial or product-driven environment.
* You have experience in both digital marketing and trade marketing, with a strong understanding of the latest trends in online marketing and the execution of effective trade activations.
* You have intermediate skills in Adobe Creative Suite (InDesign, Photoshop, Illustrator) and can independently create marketing materials.
* You demonstrate excellent communication skills and are able to work both independently and as part of a team.
* You are fluent in Dutch, French, and English, allowing you to communicate effectively with stakeholders in both countries.
* You are driven, creative, and results-oriented, with a passion for creating impactful marketing campaigns.
About the Company
Hultafors Group offers room for personal development and growth in an innovative and forward-thinking work environment. Additionally, you will receive a competitive salary, complemented by an attractive benefits package.