The Digital Media Specialist at the group level is responsible for developing and implementing global digital media strategies, campaigns, rules, and guidelines to enhance the Lyreco's online presence and engagement. This role focuses on creating best practices, rolling out standardized approaches across regions, and engaging the global community to ensure consistency and effectiveness in digital media efforts.
Responsibilities:
1. Develop and executecomprehensive digital media strategies and guidelines to be implemented globally across all regions.
2. Create, curate, and manage campaigns assets for the company’s digital media channels, ensuring consistency with the global brand voice and standards.
3. Monitor and analyze the performance of digital media campaigns across regions using analytics tools and provide recommendations for optimization.
4. Collaborate with regional teams, who hold the marketing budgets, to ensure adherence to global digital media strategies and best practices.
5. Stay up to date with the latest digital media trends, tools, and best practices to continuously improve global engagement and reach.
6. Animate a global community by engaging with digital media managers and teams in various markets, providing support and guidance as needed.
7. Prepare and present regular reports on global digital media performance to senior stakeholders.
Qualifications:
8. Master or equivalent by experience
9. Fluent English (verbal and written communication)
10. 5+ years of experience in digital media marketing in a competitive digital sector with a proven track record in achieving results (within budget, scope & timing).
11. Proven experience in digital media management and content creation at a global or regional level. (ideally worked in agency).
12. Strong understanding of social media platforms, email marketing, and online advertising on a global scale.
13. Proficiency in digital media tools and analytics platforms (e.g., Google Analytics, META business manager, LinkedIn, SEMrush, Optimizely, …)
14. Excellent writing, editing, and communication skills.
15. Creativity and the ability to generate engaging and efficientcampaigns.
16. Experience in developing and implementing global strategies and guidelines.
17. Strong collaboration and interpersonal skills to work effectively with teams across different regions.
Personal:
18. Strong commercial acumen and customer-oriented approach
19. Excellent attention to detail and results driven with experience of working strictly on a ROI basis
20. Excellent communication & presentation skills
21. Excellent ability to think creatively and strategically and identify and solve problems
22. Result driven, strong analytical skills that lead to an increase in sales figures
23. Demonstrates leadership to achieve the objectives
24. Pragmatic and result-oriented
25. Excellent insight: understands the business issues, challenges and priorities and understands how we can come to the fastest, most budget-friendly solutions. In short, reconciling speed, quality and quantity
Reasons to join LYRECO:
26. A full- time job in a dynamic, passionate, international team
27. Competitive salary
28. Benefit system
29. You will work in hybrid work model in Brussels, Belgium
If the above job description interests you and you think you are a good fit, apply now! (CV in English). We look forward to receiving your application.
#LI-Hybrid
#LI-CC2