Location: Belgium or Luxembourg About The Job We are an innovative global healthcare company with one purpose: to chase the miracles of science to improve peoples lives. Were also a company where you can flourish and grow your career, with countless opportunities to explore, make connections with people, and stretch the limits of what you thought was possible. Ready to get started? Join Sanofi Belgium for a Customer Engagement Lead role in Vaccines! The Customer Engagement Lead role is designed to focus exclusively on customer engagement at the country level. This role assumes paramount importance in directly engaging with customers, understanding their needs and preferences, and driving strategies that enhance customer satisfaction and loyalty. You will be helping Sanofi Vaccines to achieve the expected growth for Belgium and Luxembourg by ensuring continuous performance improvement in the area of responsibility. Main Responsibilities Build strong relationships with KOLs and key customers to create long term partnerships and identify customer needs emphasizing priorities on high level of customer interactions. Customer Strategic Focus: Lead the development of a customer centric strategic focus that aligns with overall business objectives, identifying key opportunities to enhance engagement and satisfaction. Customer Persona Development: Craft detailed customer personas based on robust data and insights, enabling the team to deeply understand the motivations, challenges, and behaviors of different customer segments. Customer Journey Mapping: Map out comprehensive customer journeys for each persona, identifying key touchpoints and opportunities to engage and add value. Customer Engagement Plan: Design and implement a strategic customer engagement plan that leverages identified personas and journey insights with detail specific activities, channels, and messages tailored to engage each segment effectively, driving meaningful interactions and building strong relationships. Channel Assessment & Choices: Conduct thorough assessments of available go to market channels, evaluating their effectiveness in reaching target customer segments. Make strategic choices about which channels to prioritize based on alignment with customer preferences and behaviors, ensuring efficient and impactful reach. Call Plan by Channel: Develop detailed call plans for each chosen channel, outlining the frequency, messaging and objectives of interactions. This planning ensures that all customer communications are consistent, personalized, and strategically timed to optimize engagement and response rates. Glocal Context Elaboration: Articulate a glocal strategy that balances global brand strategies with local market nuances. This involves adapting global engagement initiatives to fit local customer preferences and regulatory environments, ensuring strategies are both globally aligned and locally resonant. Within franchise plans, drives and executes marketing and sales str