In collaboration with the Marketing Team, defining and planning our marketing calendar based on product launches and key commercial periods. More specifically:
CRM :
Managing the CRM strategy on Klaviyo for both EU and US markets:
* Creating and scheduling our biweekly newsletters (in 6 languages)
* Developing new email flows and optimizing existing ones
* Managing customer databases
* Conducting A/B tests
* Analyzing and monitoring results
SOCIAL MEDIA :
* Defining the editorial strategy for our social media platforms (Facebook, Instagram, TikTok, LinkedIn), including content creation and scheduling of posts/stories in line with our marketing calendar
* Analyzing and tracking performance
CONTENT CREATION :
* Writing and publishing SEO-optimized content based on recommendations from our agency
* Writing, formatting, and publishing blog articles according to our marketing calendar and SEO opportunities
* Creating videos/assets for paid ads using Canva
* Briefing and coordinating the creation of motion design videos with external designers
* Participating in various e-commerce projects: managing the loyalty program, creating new site pages, continuous website optimization, and more.
* Editing videos (cropping, adding subtitles, etc.)