Are you passionate about the Customer experience and ready to take on exciting challenges?
Would you like to work in a prestigious environment and have the opportunity to develop skills that are specific to the luxury sector?
Your main role will be to support the CRM Manager in maintaining customer relationships by enthusiastically implementing, analysing and planning various CRM campaigns.
You'll work hand in hand with our regional teams to drive customer engagement, refine our strategies and ensure an optimal customer experience, contributing to the overall satisfaction of our clientele.
YOUR MISSION:
You will play a central role in developing a customer-centric mindset internally. As the guardian of customer data, you will work closely with the Retail, Marketing, Communications and Merchandising departments. You will conduct regular and ad hoc customer research to develop a deep understanding of our customer base and share this with relevant stakeholders internally.
* Support for our retail teams: definition, creation & structuring of omnichannel initiatives (clienteling, events, collection launches...)
* Coordination: Ensure that all regions implement our planned activities and follow our guidelines.
* Performance analysis: monitoring customer performance indicators (KPIs), sharing campaign performance metrics (ROI, conversion rate, etc.) to identify trends and opportunities for improvement.
* CRM database management: Updating and maintaining the customer database, monitoring customer interactions and reinforcing our various customer journeys.
* Marketing and communications support: Manage our internal customer community of over 450 employees through social platforms by updating our customer engagement tools with the right content and sharing multiples commercial supports.
* This is not an exhaustive list.