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Purpose/Summary:
We''re on the lookout for a dynamic Marketing Specialist to further drive the evolution of our European Mobile Solutions Aftermarket (MSA) business into the digital age. Your mission: to drive impactful marketing caigns and communications that not only align with our sales objectives but also push for innovation in both traditional and digital channels. Collaborating closely with sales and product management, you''ll be at the forefront of translating our physical brand presence into a powerful digital advantage.
Education:
Bachelor/Masters degree in Marketing, Communications, Business Management, or a related field.
Experience:
4 10 years of hands on experience in digital marketing, content development, event management, and marketing communication. Previous experience in a multinational or managing caigns in multiple countries.
Specific Knowledge/Skills/Competences:
A detail oriented and target driven mindset, adept at transforming technical concepts into compelling commercial content. Experience in marketing project management, driving projects from concept to execution and follow up in a timely manner. You have an appetite for success that is resulting from your curiosity, creativity, and an analytical mindset. You thrive on challenges, embracing innovation with an open minded, can do attitude. Passionate about digital tools and tactics, including SEM, CRM, marketing automation, and Adobe Creative Suite. Fluency in English is a must, with proficiency in other European languages considered a plus.
Principal Accountabilities Key Responsibilities:
Regional Marketing Lead Europe:
Be the go to person for sales promotions and initiatives across the European region. Manage the logistics of sales caigns, including supporting tradeshows and seminars. Curate and manage the promotional items offering, brand assets, ensuring consistency and freshness. Keep control on marketing spend and material distribution.
Content Development & Enablement:
Craft engaging digital content using existing tools and resources. Boost caign effectiveness through effective content development.
Digital Marketing Caigns:
Contribute to global MSA caigns, ensuring both traffic and ROI. Provide support for eCommerce marketing initiatives. Play a key role in expanding our digital footprint through the usage of marketing technologies (Marketo, Highspot, Hootsuite).
Content Analytics & Impro