As International Marketing Specialist Bread you will be responsible for executing & supporting LLBG’s short- and midterm Bread strategy. All of this with the objective of maximizing country, channel, and customer value creation next to consumer appeal, and thereby driving sustainable top and bottom-line growth for LLBG.
The International Marketing Specialist Bread will report into the International Product & Brand Manager Bread and be part of the International Marketing team within Business Unit Frozen.
Function
* Develop and implement the Go-To-Market strategy to drive Sweet Bakery category growth across markets, including GTM toolkits, trade materials, and POS materials.
* Prepare clear briefings for external agencies and coordinate photoshoots with internal and external stakeholders.
* Support the International Key Account team with impactful marketing concepts and materials.
* Lead the international "Cut the Tail" process by aligning with stakeholders and managing the phase-out of non-commercial SKUs.
* Contribute to the international branding of Panesco & DonutWorryBeHappy (B2C & B2B), including brand toolkits, trade catalogues, and communication plans.
* Translate the B2B2C communication strategy into an effective marketing approach and oversee its execution.
Your Profile
* Master’s degree, preferably in marketing, economics, management…
* 2-3 years of experience in commercial roles; sales, trade/product marketing, category management…
* Entrepreneurial & hands-on mindset, with the ability to drive projects forward inclusively.
* Strong business acumen & project management skills, capable of translating strategy into action.
* Passion for bakery products & eagerness to build deep category expertise.
* Fluent in English, with excellent communication and relationship-building abilities.
Our Offer
* You will join an international family business with a strong long-term vision, where more than 5,000 enthusiastic colleagues work together, driven by five strong values.
* We invest in a happy work environment through various sports and team events.
* You can literally taste our passion every day through our fresh and innovative top-quality products.
* You will contribute to building a better world, as sustainability is high on our company’s agenda.
* You will have the opportunity to grow and develop in a highly dynamic environment. Our LLBG Academy supports you in becoming the best version of yourself.
* A competitive financial package, including one day of remote work, meal vouchers, hospitalization insurance, group insurance, a company car, and 10 extra vacation days on top of the statutory leave.
* You will have the space to roll up your sleeves, take initiative, and truly make a difference.