Hi there! We are Bizzy, but we'll talk about us later! Right now it's all about you.
We are on the lookout for an ambitious, high-energy Marketing Lead!
As our brand new Marketing Lead, you’ll be our first marketing hire, reporting directly to the Head of Go-to-Market. This is a unique opportunity to lay the foundation of our marketing strategy while getting hands-on to execute campaigns and initiatives. Over time, you’ll build and lead a team of marketers as we scale.
We’re looking for someone with a T-shaped profile, you have broad knowledge across various marketing disciplines and deep expertise in one or two areas. You’ll thrive in a fast-paced environment, bringing entrepreneurial energy, a proactive mindset, and a drive for continuous improvement to the table.
This role is located in Ghent, with flexibility for working from home 2 days per week.
Here’s what you’ll be doing:
* Strategic Leadership: Develop the guidelines for our marketing strategy and align it with our business goals, taking ownership for our marketing segmentation, targeting & positioning.
* Operational Execution: Roll up your sleeves to design, launch, and optimize marketing campaigns across multiple channels.
* Inbound Lead Generation: Capturing existing demand through digital marketing strategies.
* Demand generation and brand building: Create demand for our category by leveraging a mix of inbound and outbound tactics, including digital marketing, content marketing, SEO, email marketing, and events.
* Product Positioning and Marketing with a Growth-Oriented Focus: Drive customer acquisition, engagement, and retention with creative and data-driven initiatives. You will be responsible for the communication around product feature releases, changes and sunsetting.
* Cross-Functional Collaboration: Work closely with sales, product, and other teams to ensure marketing supports our overall strategy.
* Performance Analysis and Optimization: Utilize data-driven insights to measure the effectiveness of marketing campaigns, track key performance metrics, and identify areas for improvement.
To excel in this role, you should have/be:
* Leadership Experience: Proven track record (min 5 years) of success in generic marketing roles, within the tech industry or SaaS startups.
* Passion for Marketing: Hands-on experience across various marketing disciplines, including digital marketing, content marketing, lead generation, and branding, and a good understanding of SaaS dynamics.
* Strategic & Hands-On: You can think big-picture and are just as comfortable diving into the details to get things done.
* Entrepreneurial Spirit: You take ownership, thrive in ambiguity, and are always looking for ways to improve.
* Cultural Champion: You bring intrinsic motivation, adaptability, and a “pay it forward” mindset to work every day.
* Fluency in Dutch and English: You are fluent in both Dutch and English, both spoken and written.
Why should you join us?
At Bizzy, we are on a mission to help our customers in sales, marketing, recruitment and investments focus on the human side of doing business. Bizzy is the B2B intelligence platform helping businesses discover high-quality, ready-to-buy leads through a unique blend of public and trade registers, dynamic intent data, and AI-powered insights. We are the go-to-source for comprehensive, local B2B data.
Joining Bizzy is contributing to bringing our innovative solutions to the European market. If you're ready to achieve challenging goals and be part of a dynamic team, apply now and help drive Bizzy's success!
We pride ourselves on our company values - United by Growth, Candid Candor, Lead the Way, and Hustle and Unwind - which guide everything we do.
On top of a competitive salary, we offer the following benefits:
* ️The right tools to do your job without headaches and drama;
o Macbook Air
o iPhone 16 (with subscription)
* Healthcare benefits plan (incl Alan daily care)
* Meal vouchers
* ️A Flex Income Plan through Payflip
* Flexible working hours and locations, although we love to connect in person at least 3 days per week.
* Fresh fruit in the office (and cookies as well)
* Dedicated budget to support your growth and development
* Awesome Bizzy merchandise
* Team drinks and events
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