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Marketing Associate
Requisition ID: 3343
Location: Louvain-la-Neuve, BE
Work regime: Full-Time
Kind of contract: Open Ended Contract
IBA Industrial is the world leader in electron-based irradiation solutions for industrial applications. Our cutting-edge E-beam and X-ray technologies enhance medical device sterilization, polymer treatment, and food irradiation, improving safety and material performance worldwide.
Joining IBA Industrial means becoming part of a team that drives innovation in a high-tech B2B environment, working with leading-edge industrial solutions that make a real impact.
Your Role: Marketing Associate
We’re looking for a creative and strategic Marketing Associate who thrives in an international B2B environment. If you love leading marketing projects, crafting compelling content, and driving brand visibility, this role is for you!
As part of a dynamic marketing team, you will:
Enhance Digital Marketing & Brand Visibility
* Leverage SEO, social media, and digital tools to boost brand awareness and engagement.
* Stay ahead of industry trends to drive digital marketing innovation.
Lead & Execute Marketing Projects
* Manage end-to-end marketing campaigns to enhance brand awareness and lead generation.
* Develop and execute content strategies that engage target audiences.
* Optimize processes for more efficient marketing execution.
Plan & Organize Events & Trade Shows
* Coordinate trade shows, customer events, and focus groups to strengthen industry presence.
* Ensure flawless execution, budget control, and maximum impact.
Create & Manage Marketing Content
* Design compelling brochures, white papers, digital assets, and sales materials aligned with brand strategy.
* Keep content updated and relevant across all channels.
* Maintain and enhance contact databases for targeted marketing campaigns.
* Support lead generation strategies to attract and convert prospects.
* Work closely with Sales, R&D, and Product teams to align messaging and improve marketing quality.
* Ensure consistency across marketing and sales documents.
Drive Internal Communication & Market Insights
* Implement tools to facilitate internal knowledge sharing and optimize market insights.
* Ensure data-driven decision-making with strategic insights.
Monitor Marketing Budget & Performance
* Track and report marketing expenses and ROI to align with strategic goals.
Your Profile :
Must-have:
* Bachelor’s or Master’s degree in Marketing, Communication, or Digital Strategy
* Proficiency in Adobe Suite, Photoshop, Canva
* Fluent in French & English
Nice-to-have:
* Experience in digital marketing and SEO
* Skills in video editing and multimedia content creation
What We Offer:
* Permanent contract with hybrid work (Louvain-la-Neuve & remote)
* Competitive salary package (company car/cash for car, insurance, meal vouchers, etc.)
* Dynamic and innovative work environment in a global B2B tech company
Recruitment Process:
* First interview – with Luis de la Serna (Recruiter) & Christelle Lucchetti (Hiring Manager)
* Second interview – with the marketing team
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