We are looking for a seasoned Brand Director to spearhead the strategy and execution of brand positioning across global markets. In this critical leadership role, you will drive product-focused brand development and expand recognition in emerging regions. The ideal candidate will bring extensive telecommunications industry expertise, a proven track record in managing mobile phone brands, and a deep understanding of global marketing dynamics.
Location: Multiple locations
Key Responsibilities:
* Develop and implement comprehensive brand strategies to strengthen our positioning in international markets, with an emphasis on product-led growth.
* Lead a team of 30+ professionals, including 10 internationally based members, fostering collaboration and alignment.
* Identify and seize opportunities to expand brand presence in emerging regions such as Southeast Asia, Africa, the Middle East, and Europe.
* Partner closely with product teams to ensure brand strategies align with product development and market demands.
* Build and maintain relationships with regional stakeholders to enhance brand recognition and influence.
* Create and execute strategic marketing and communication plans in line with global objectives.
* Deliver regular updates and insights to senior leadership, including the Head of the Overseas Brand Department and the CEO of the Terminal Division.
Qualifications and Skills:
* Extensive experience in the telecommunications industry, particularly with mobile phone or smart electronic consumer products.
* Demonstrated success in managing mobile phone brands at major global companies.
* Deep understanding of the telecommunications and consumer electronics sectors, with a strategic perspective on global and regional markets.
* Advanced expertise in strategic marketing, brand management, and cross-cultural communication.
* Proven ability to lead at a senior level, managing large and diverse teams effectively.
* Fluency in both English and Mandarin is essential for seamless communication and collaboration.
If you’re passionate about driving global brand success and fostering cultural connections, we invite you to apply for the Overseas Brand Director position. Join our team and help shape our brand’s international journey!
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