ABOUT OGILVY SOCIAL.LAB
Ogilvy Social.Lab (OSL) is a full-service advertising agency headquartered in Brussels’ WPP Campus. As part of the international Ogilvy network, our operations span four continents with over 15 nationalities on the 130-strong team working in our offices – our mindset is borderless.
We proudly collaborate with prominent international and regional clients, including Absolut, Unilever, Mondelez, Ford, IKEA, Lidl, Orange, EU and Belgian institutions, fueling their success locally & internationally.
Entrepreneurship pulses through our veins, embodying our name with a "lab” mentality. We constantly innovate and experiment, staying in sync with the ever-evolving digital media landscape we specialize in.
RESPONSIBILITIES
* Analyse social and digital data through a set of tools (Social Listening tools like Synthesio, Competitive Analysis tools like RivalIQ, Audience Analysis tools like Profiler or Global Web Index, Trends and Search Analysis tools like Semrush or Social Lab Proprietary Tools, etc.) based on a client briefing. Develop custom approaches leveraging available data sets and technologies to deliver on actionable insights to inform strategic recommendations.
* Support planners in developing data-validated strategies bringing data richness to what consumers, communities or creators are ‘saying’, ‘sharing’ and ‘searching’ online.
* Design insightful reports and audits with strategic recommendations.
* Deliver high-quality service to local and international clients.
* Participate in the creation of new, commercially viable data products.
* Work with our clients and present the intelligence work.
* Collaborate with WPP and external data providers.
PROFILE
* A first experience in Social/Digital/Search Data Analytics, Insights and Digital/SocialStrategy
* Always-on social listening analysis and insights generation.
* Cultural tracking (including trends) and insights generation for always-on and campaign use.
* A strong understanding of today’s social media landscape and internet culture (Social 3.0, culture-first, community and creators led, audience-first) and new channels’ codes.
* A strong understanding of Social media performance metrics/KPIs for both organic and paid media.
* You understand how to apply qualitative and quantitative learnings and turn them into actionable insights
* Eye for innovation and the next emerging platform or partner.
* Comfortable using social and digital monitoring technologies such as Synthesio, Brandwatch, Meltwater, Semrush, etc.
* Expert in the understanding of social media and established understanding of the wider digital communication landscape.
* Ability to work effectively, proactively and seamlessly amongst an integrated agency team.
* Reporting and visualization skills
OFFER
* Fulltime opportunity in an ever-growing, trendsetting advertising agency based in the greenest building in Brussels – the new WPP Campus.
* Work alongside a team of diverse and people-focused individuals, on impactful projects and with an array of local, regional and global clients.
* We are committed to keeping our environmental footprint low and ensuring that our work is ethical.
* We thrive on transparency – Our words and promises produce actions.
* Attractive package and benefits
* Strong flexibility plan
* Continuous training opportunities
* As an Ogilvy Social.Lab employee, you will be provided with continuous opportunities to grow through training and career conversations while doing strong work that works.
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