ABOUT OGILVY SOCIAL.LAB Ogilvy Social.Lab (OSL) is a full service advertising agency headquartered in Brussels W Cus. As part of the international Ogilvy network, our operations span four continents with over 15 nationalities on the 130 strong team working in our offices our mindset is borderless. We proudly collaborate with prominent international and regional clients, including Absolut, Unilever, Mondelez, Ford, IKEA, Lidl, Orange, EU and Belgian institutions, fueling their success locally & internationally. Entrepreneurship pulses through our veins, embodying our name with a "lab mentality. We constantly innovate and experiment, staying in sync with the ever evolving digital media landscape we specialize in. ROLE We are looking for a senior social strategist with a curious mind to join and support the strategy development of some new & exciting global projects across social. If. you believe there is a big renaissance in social creative happening right now you have a strong understanding of Flemish culture and can effectively integrate local insights into global social strategies you believe Instagram & TikTok have become crucial sources of insights & commerce, you are convinced that social is key to the future of communication, you understand social brand planning and how to fuse the traditional way of planning with the principles of modern social, you consider social intelligence as a must have to develop modern marketing approaches. ...then this job will be a great match for you! RESPONSIBILITIES Major Task Headings: Focus: Social Strategy Actively help develop modern social strategies for a portfolio of global clients. Integrating seamlessly with planning functions within our team, as well as partner agencies. Ensuring appropriate measurement & effective outcomes. Responsibilities: Responsible for providing inspiration across various social and digital streams that will inform strategies, creative and content development that deeply connects brands with people. Acting as a key strategic consultant including developing social strategies (especially content and channel strategies) leading into broader digital strategy Develop an extensive and insightful knowledge of audiences and turn them into actionable personas for activation across social Provide clear and straightforward creative direction through different tools or methods: single minded creative briefs, social journey development, or any other approach that will help sharpen creative output. Stay current and connected to culture and social trends in order to inspire and bring innovation in our strategic and creative work. Provide best practice in social communication development and implementation including driving appropriate measurement, ensuring effectiveness of work. Manage and develop our junior strategists & interns, including performance tracking and building of individual development plans. PROFILE 4 6 years experience in an agency and/or as a Digital Planner. Nat