Junior Campaign Officer
We are seeking a motivated and detail-oriented Email Campaign Officer to join our team. The ideal candidate will have an interest strong background in digital marketing, particularly in creating and executing personalized email campaigns using our CRM platform software.
Your primary focus will be on increasing purchase rates and basket sizes through relevant and engaging product discovery campaigns. You will collaborate closely with Trade Marketing, Country Managers, Pricing and Sourcing department to ensure campaigns are tailored and effective.
Main responsibilities
Campaign Creation and Execution:
* Briefing Preparation: Create campaign briefing documents and folders according to established templates and naming conventions.
* Task Management: Create and manage tasks in our project management tool for newsletters, design, pricing, and forecasts, ensuring all necessary details are included and linked to relevant issues.
* End-to-End Campaign Management: Oversee the entire process of email campaigns, from drafting copy to post-campaign analysis.
* Campaign Strategy: Develop and implement innovative and targeted campaign strategies to identify target audiences and define campaign objectives with senior team members
* Quality Assurance: Ensure all campaigns meet quality assurance standards and are delivered accurately and on time.
* Performance Analysis: Measure campaign success, monitor progress, provide status updates to stakeholders, and conduct continuous testing and analysis to improve performance metrics.
Technology/System Management:
* Tool Agnosticism: Utilize various tools for creating Smart lists and segmentation, setting up batch and trigger campaigns, landing pages, forms, and alerts.
* Best Practices: Establish and maintain best practices in campaign and lead management.
* Compliance: Adhere strictly to email procedures and privacy laws, enforcing opt-out procedures.
* Data Integrity: Monitor and maintain data integrity within the marketing team and during list imports, campaign creations, naming… ensuring ongoing data cleansing.
Reporting:
* Campaign Tracking: Work with website developers and admins to ensure accurate planning and tracking of campaign flows.
* Management Reporting: Create monthly and quarterly reports to update management on campaign and lead generation success.
* Performance Optimization: Monitor ongoing campaign performance and propose improvements, including segmentation, distribution channels, and messaging adjustments.
We would be glad to work with you in our Liège (Wandre) offices.
Profile :
* Strong interest in e-commerce and marketing
* Maximum 1 year of experience in a related job
* Curious and willing to learn. Consumer-centric driven.
* University degree in marketing and/or communication
* Experience in project management and loyalty or emailing departments
* Autonomous with good organizational and multi-tasking skills
* Highly motivated, goal driven, flexible and capable of working in a fast-paced environment
* Excellent problem solving, analytical and proactive skills
* Excellent knowledge of Dutch and either French or English
* Knowledge of Google Analytics or Adobe Experience Cloud
* Strong interest for health and wellness sectors