The Role: Trade Marketing Manager Benelux
Location: Mechelen, Belgium (Hybrid)
Shape Your Future.
It takes great people to achieve greatness. People with a sense of purpose and integrity. People who care about making things better for others. Sound like you?
What You'll Do
The Trade Marketing Manager is responsible for the full product category of power tools, outdoor tools and home cleaning products within the consumer channels. They will be responsible for new product introductions, SKU management and pricing. They will develop their product category through market, customers, competitors, retail price settings and white spaces analysis. The ideal candidate will have strategic and operational responsibility in terms of product portfolio management, for the different product groups under their responsibility. They will continuously aim at positive development of the annual turnover and the overall profitability of the business. A hands-on mentality is a must.
Key Responsibilities
* Oversee tactical and operational management of BLACK+DECKER, STANLEY FATMAX, and WOLF-Garten product groups.
* Optimize and maintain the product portfolio, ensuring alignment with e-commerce growth plans.
* Develop and execute regional launch and promo plans, conducting price analysis and adjustments.
* Collaborate with central product managers, commercialisation teams, and local sales for alignment and sales conversion.
* Participate in strategic meetings and create annual marketing plans for stakeholders and customers.
* Manage budgets, sales growth, and engage in the full marketing mix, including PR and social media.
* Drive commercial planning and campaigns from concept to delivery, ensuring budget compliance.
* Presentation of commercialization plans and maintenance of lean product portfolios to improve working capital.
* Reduction of excess and obsolete stock, management of product data for price lists and e-commerce activities.
Who You Are
You always strive to do a good job, but wouldn't it be great if you could do your job and make a difference? You care about quality – at every level. You love to learn and grow and be recognized for your valuable contributions. You're not intimidated by innovation. In fact, you embrace it. You also have:
* Bachelor's degree in Business or Marketing.
* Proven experience in a similar product marketing role.
* Experience delivering projects from start to finish with a high level of ownership.
* Well-organized and efficient in a complex, international matrix environment.
* Fluent Dutch and French language skills.
* Proficient in Excel for analytical tasks.
What We Offer
* An attractive salary & benefits package.
* Discounts on Stanley Black & Decker tools and other partner programs.
* Excellent opportunities for continuous professional development.
A Great Place to Work
We want our company to be a place you'll want to be – and stay. Being part of our team means you'll get to:
Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
Learn: Have access to a wealth of learning resources, including our Lean Academy, Coursera and online university.
Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity and inclusion.
Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back and sustainable business practices.
We are committed to equality and inclusion. All qualified applicants are considered for employment without regard to race, colour, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran's status or any other protected characteristic.