About the Equine Care Group
The Equine Care Group (“ECG”) is a group incorporated in February 2021 by Dr. Tom Mariën, Dr. Frederik Bruyninx and private equity fund Bencis Capital. ECG aims to build a holistic and international network of equine care services and products. More specifically, our strategy is to build an integrated company that provides equine medical care through 3 divisions: ECG Medical Care, ECG Nutrition and Supplements and ECG Labs.
The division ECG Nutrition and Supplements includes the following brands and companies: Global Medics (B), Navalis nutraceuticals (D), Reverdy (FR), Vitalbix (NL), TRM (IRL), Equine Products UK (UK) and Linea Unika (IT). Further expansion plans include geographical growth, activation of new sales channels including e-commerce and other acquisitions.
Job description
As the Owned Media Manager, you will play a pivotal role in managing all owned media channels for Equine Care Group. You will be responsible for maximizing the reach, engagement, and effectiveness of owned media assets, including websites, webshops, email newsletters and campaigns, and other owned digital properties.
The primary focus is on optimizing website performance to drive conversions (for products & services). Additionally, you will work closely with CRM systems and marketing automation tools to ensure targeted and effective communication with our audience. In order to drive the conversion, you will apply CRO techniques to develop the online business. Working within the central marketing hub, you will collaborate with the creative team and brand managers to ensure alignment with brand objectives and maximize effectiveness.
Key result areas & responsibilities:
1. Performance analysis and reporting:
* Utilize analytics tools and platforms to track the performance of owned media content, measure key performance indicators (KPIs), and generate actionable insights for content optimization.
* Continuously monitor and analyse content performance data to identify opportunities for optimization and improvement, including SEO-related enhancements to enhance reach, engagement, and conversion rates.
2. Owned media management:
* Manage websites & webshops from a holistic perspective, managing all aspects, including more technical topics (hosting, domains, tracking, speed, mobile, …).
* Manage email newsletters, ensuring content is engaging, relevant, and aligned with brand messaging, while considering SEO implications where applicable.
1. CRM and Marketing Automation Integration:
* Setup and manage email marketing workflows and sequences that nurture leads and drive conversions through personalized communication.
* Work with CRM systems and marketing automation tools to segment audiences and deliver targeted content and messaging through email campaigns.
Profile
* A minimum of 3 years of experience in a role focused on website analysis, performance optimization, and technical management of digital properties.
* Proven expertise in web analytics, CRO, technical SEO, and the management of website tracking systems.
* Strong background in utilizing web performance tools and analytics platforms to drive decision-making and optimize user experiences.
* Excellent problem-solving skills and a proactive approach to identifying and addressing technical issues that affect website performance and conversion.
* Ability to work effectively in a cross-functional team environment, demonstrating strong communication and project management skills.
* A bachelor's degree in Marketing, Information Technology, Computer Science, or a related field. Additional certifications in analytics, SEO, or web development are highly regarded.
* Fluency in English is required, with proficiency in Dutch and French. German or Italian is considered a strong asset.
* Willingness to engage in occasional travel as part of the role.
Our Offer
You will work in a very dynamic & ambitious (private equity backed) environment and will report directly to the Marketing Director of ECG Nutrition and Supplements.
The workplace location will be determined together with the candidate. Traveling and events will be a crucial part of the job. Be part of a (very) fast growing and ambitious group and build experience at an unprecedented pace!
A market competitive compensation will be offered.
Interested? Send your Resume + Cover Letter to Mariam Berrezzouk
mariam.gooijer@equinecaregroup.com