Job Title: Product Marketing Specialist
As a key member of our team, you will develop and execute a strategic multi-year product marketing plan to ensure the viability of our chemical products. Our products have extensive industrial applications in the automotive and electronics sectors.
**Key Responsibilities:**
* Develop and execute a comprehensive product marketing strategy, continuously reviewing formulations, packaging, and product mix for optimal results.
* Collaborate with business intelligence and sales teams to gather customer insights, conduct competitive analysis, and create impactful go-to-market strategies.
* Own product positioning, profitability, and pricing for assigned product families, driving profitability through strategic decisions.
* Lead the innovation process by generating new product ideas and overseeing successful product launches.
* Create compelling marketing materials (electronic, print, multimedia) to support product promotions, including POS materials, incentives, and pricing strategies.
* Provide support and training to sales teams, equipping them with technical documentation and product knowledge to drive success.
Requirements:
* A bachelor's degree in business management, marketing, or a related field, with 5+ years of experience in product management/product marketing or sales support.
* Strong knowledge of B2B/B2C distribution and industrial markets, with strong communication, organizational, and presentation skills.
* Fluency in English is mandatory; proficiency in Dutch is preferred, and knowledge of French or other European languages is an asset.
* Availability to work from our Zele office three days a week.