Join Our Team as a Digital Manager for TheMerode/Ciao Restaurant
Role Overview The Marketing Manager designs and executes digital marketing strategies aligned with TheMerode’s business objectives. They are responsible for brand visibility, engagement, and growth across various platforms (social media, website, digital campaigns). This role includes amplifying content, optimizing campaigns through growth marketing strategies, and analyzing performance to refine approaches.
✨ Key Responsibilities
Content Strategy & Amplification:
* Amplify content by effectively distributing it across the appropriate platforms.
* Ensure message consistency and a strong presence across digital channels.
* Test different approaches to maximize engagement and conversion.
Campaign & Digital Advertising Management:
* Design and manage advertising campaigns (Google Ads, Facebook, LinkedIn, YouTube, Instagram).
* Optimize campaign performance through the partner agency using growth marketing strategies.
Community & Channel Management:
* Oversee content posting on LinkedIn, YouTube, Instagram, and Facebook.
* Manage community interactions, ensuring a consistent tone of voice in comments, DMs, and engagement across platforms.
CRM & Newsletters:
* Develop and lead CRM campaigns: welcome flow, hot leads, retention, and special campaigns.
* Manage the weekly and monthly newsletters (CIAO & Merode).
Analytics & Reporting:
* Generate weekly, monthly, and annual reports on channel performance (all channels).
* Share monthly paid campaign reports provided by the partner agency.
Collaboration with Creative Teams & Agencies:
* Brief the graphic designer and work with the Content Lead to produce quarterly paid campaigns for Merode and CIAO.
* Manage monthly meetings with the media agency to analyze performance and adjust strategies.
✅ Your Profile
* Expertise in digital marketing, paid and organic campaign management, and ROI optimization.
* Proficiency in campaign management tools (Google Ads, social media, CRM).
* Strong analytical skills to interpret KPIs and adjust strategies accordingly.
* Experience collaborating with agencies to maximize campaign reach.
📚 Practical Information
* Full-time, on-site in Rixensart (2-3 days/week) and Brussels (2-3 days/week).
* Remote work is not an option.
📩 How to Apply?
Apply directly here or send us your CV at hr@profirst.com.
We look forward to seeing how you can make a difference at Profirst!