Description: Join Our Team as a Content Designer: Content and SEO Specialist Are you a digital enthusiast ready to create amazing digital experiences? If you love challenges, new technologies, and working in a collaborative team, this role is perfect for you! Roles and responsibilities Design and create digital content and landing pages to support caigns, enhance user journeys, and deliver impactful digital experiences. Build visually appealing and user friendly landing pages using your CMS. Develop and design engaging content that aligns with our brand voice and marketing goals. Lead and shape digital content design for web, collaborating closely with UX designers and marketers, and considering UX writing practices. Ensure content aligns with our experience vision, design principles, content strategy, and brand values. Plan, analyze, and produce content and product copy that is relevant, easy to understand, accessible, inclusive, and conforms to the brand style and tone of voice. Understand user psychology to translate product specifications into customer needs, engaging customers and increasing conversions. Ensure a consistent user experience across all touchpoints. Continuously improve the Proximus.be website for all segments to drive organic traffic, generate online conversions, reduce call volumes, and achieve NPS targets. Collaborate closely with different Tribes to optimize digital flows in line with customer journeys and value propositions. Conduct user research and analyze data to understand user behavior and optimize content for better user experience and conversion rates. Organize recurring customer tests and A/B tests to validate assumptions and continuously optimize digital interfaces. Define and monitor usage performance KPIs, making necessary updates to steer improvements. Use data, insights, and research to make informed content and design decisions. Monitor customer feedback and metrics to optimize the user experience. Utilize AI tools and technologies to enhance content creation and optimization. Ensure all content is SEO friendly and optimized for search engines. Stay up to date with industry trends and best practices in UX design, copywriting, and AI applications. Keep an active watch on SEO trends and best practices to ensure content remains competitive. Your daily adventures: Create landing & product pages based on templates Provide SEO optimized & conversion focused copy in 4 languages (thanks to the support of AI) Build webpages in our CMS Analyze and improve SEO and organic traffic Analyze performance to optimize pages by using tools as Adobe Analytics, Content Square, SEMrush?) and customer?s feedback Propose AB testings and continuous optimizations, Manage stakeholders. Attend agile ceremonies (stand up, sprint planning, refinement, demo?s?) Who you are: You have minimal 3 5 year of proven experience as a UX Copywriter, Content Designer, or SEO specialist. You are familiar with AI tools and technologies used in conte