Description:
Join Our Team as a Content Designer: Content and SEO Specialist
Are you a digital enthusiast ready to create amazing digital experiences? If you love challenges, new technologies, and working in a collaborative team, this role is perfect for you!
Roles and responsibilities
Design and create digital content and landing pages to support campaigns, enhance user journeys, and deliver impactful digital experiences.
Build visually appealing and user-friendly landing pages using your CMS.
Develop and design engaging content that aligns with our brand voice and marketing goals.
Lead and shape digital content design for web, collaborating closely with UX designers and marketers, and considering UX writing practices.
Ensure content aligns with our experience vision, design principles, content strategy, and brand values.
Plan, analyze, and produce content and product copy that is relevant, easy to understand, accessible, inclusive, and conforms to the brand style and tone of voice.
Understand user psychology to translate product specifications into customer needs, engaging customers and increasing conversions.
Ensure a consistent user experience across all touchpoints.
Continuously improve the Proximus.be website for all segments to drive organic traffic, generate online conversions, reduce call volumes, and achieve NPS targets.
Collaborate closely with different Tribes to optimize digital flows in line with customer journeys and value propositions.
Conduct user research and analyze data to understand user behavior and optimize content for better user experience and conversion rates.
Organize recurring customer tests and A/B tests to validate assumptions and continuously optimize digital interfaces.
Define and monitor usage performance KPIs, making necessary updates to steer improvements.
Use data, insights, and research to make informed content and design decisions.
Monitor customer feedback and metrics to optimize the user experience.
Utilize AI tools and technologies to enhance content creation and optimization.
Ensure all content is SEO-friendly and optimized for search engines.
Stay up-to-date with industry trends and best practices in UX design, copywriting, and AI applications.
Keep an active watch on SEO trends and best practices to ensure content remains competitive.
Your daily adventures:
Create landing & product pages based on templates
Provide SEO optimized & conversion-focused copy in 4 languages (thanks to the support of AI)
Build webpages in our CMS
Analyze and improve SEO and organic traffic
Analyze performance to optimize pages by using tools as Adobe Analytics, Content Square, SEMrush?) and customer?s feedback
Propose AB testings and continuous optimizations,
Manage stakeholders.
Attend agile ceremonies (stand-up, sprint planning, refinement, démo?s?)
Who you are:
You have minimal 3-5 year of proven experience as a UX Copywriter, Content Designer, or SEO specialist.
You are familiar with AI tools and technologies used in content creation and optimization
Knowledge of these tools is a plus:
Con tentful as a CMS
Figma as wireframe tool
Figjam
Content Square as journey & zoning analysis tool
SEMrush, Search console as SEO tools
You have good knowledge of French OR Dutch AND English; able to participate and interact in a multi-languages meetings.
You have an excellent mastery of UX & web copywriting in French and/or Dutch, English or German is a plus.
You are familiar with SEO best practices
You are used to analyze metrics reporting
You are customers- and results oriented.
Open, you easily communicate and share information.
You have good creativity assets, to think out of the box and propose pro-active actions.
You are able to work independently, and take responsibility.
Organised, you can work on multiple projects simultaneously.
You are a -true team player with excellent communication and coordination skills (extremely fit to work in a cross-functional large company context and to motivate others).
You are flexible and stress-resistant (with respect for deadlines and priorities).
You are familiar with scrum techniques and Agile project planning.
You will work collaboratively in a fast-paced environment.