Go-to-Market Specialist
Who We Are
At OPENLANE, we make wholesale easy so our customers can be more successful. We’re a technology company, building the world’s most advanced—and uncomplicated—digital marketplace for used vehicles. We’re a data company, helping customers buy and sell smarter with clear, actionable insights they can understand and use. And we’re an innovation company accelerating the future of wholesale remarketing through curiosity, collaboration, and an entrepreneurial spirit. OPENLANE offers its customers, the best digital marketplace for used cars in Europe. Our B2B clients enjoy operational excellence when working with us.
Our Values
* Driven Waybuilders: We pursue challenges that inspire us to build, create and innovate.
* Relentless Curiosity: We seek to understand and improve our customers’ experience.
* Smart Risk-Taking: We transform risk into progress through data, experience, and intuition.
* Fearless Ownership: We deliver what we promise and learn along the way.
What are we looking for?
The Go-to-Market Specialist will be responsible for developing omni-channel Go to Market plans for new buyer related products, services and features, ensuring the successful execution 360-degree campaigns and content strategies.
This role demands a good understanding of the automotive market, strong project management skills, and the ability to work collaboratively across multiple departments.
YOUR ROLE & RESPONSIBILITIES
* You are responsible for the go to market of new products and services within the marketing team;
* You determine the campaign planning, timeline, phasing and roll-out of these launches, starting from a clean slate;
* You select and combine online and offline channels to ensure a successful omni-channel roll-out;
* You liaise and provide feedback loop between all stakeholders to ensure a successful market launch;
* You deliver on the planned scope, respecting the planned budget, the desired quality and the defined schedule;
* In close collaboration with marketing analytics, you analyze campaign results and define next steps.
* You support the Central MKT team during implementation when needed.
Who are you?
* You are able to start a go to market project from scratch, to identify priorities and to follow-up on all aspects of the project;
* You have a broad experience of at least 5 years’ experience in a general online marketing function;
* You can work in an agile way, meaning that you can easily see if a roll-out is successful or not and adapt quickly to market’s or local needs;
* You have excellent communication and project management skills;
* You have good analytical skills and are able to conceptualize;
* You are an accurate and organized worker that stays focused under pressure;
* You are able to draft a tactic plan based on a strategic vision;
* You prefer a hands-on approach in getting things done;
* You master English perfectly (written and spoken), Dutch or French is a plus.
What’s in it for you?
OPENLANE Europe can give your career a boost and offers you a challenging position in a rapidly changing environment. In return for your dedication and added value you receive a competitive salary and extra-legal advantages such as a company car, fuel card, yearly bonus plan, group insurance, health insurance, meal vouchers, eco vouchers.
To increase your job satisfaction, we offer flexible working hours, possibilities for home office, flexible holiday planning, 32 holidays, learning & development opportunities and a cafeteria with warm meals at reduced prices.
To make sure that you have a healthy body and a healthy mind we have a company gym with weekly yoga classes and workout sessions. We also offer free healthy snacks and fruits to our employees because you matter to us.
Are we the perfect match?
* Can you fulfill this vital function within our online auction platform?
* Are you dedicated and able to communicate within a down-to-earth company where we highly believe in a can-do mentality?
Then GO FOR IT and bring your career to the next level!
Send us your CV and motivation letter and become part of the OPENLANE family!
OPENLANE is an equal opportunity employer. We embrace and celebrate diversity and are committed to creating an inclusive environment for all employees.