Intero – The Sniffers, part of the Intero Group, specializes in identifying current and potential leaks in pipelines and industrial oil and gas installations. Our mission is to reduce emissions, minimize energy losses, and maintain pipeline integrity. Based in Balen, Belgium, we are a flexible organization with over 170 employees operating globally, delivering high-quality services to leading companies in the chemical and oil & gas industries.
Your position
As Marketing Manager, you will be responsible for developing and implementing a comprehensive marketing strategy to position Intero – The Sniffers as a global solution provider in emission management and pipeline integrity services.
You will oversee all marketing and communication initiatives, from product launches and promotional activities to developing the customer journey and external communications.
Key Responsibilities include
* Develop, implement, and evaluate the marketing strategy and plan in collaboration with the management team.
* Manage the marketing budget and track performance against goals.
* Lead the transformation towards a customer-centric organization.
* Contribute to market analyses and adjust the marketing plan accordingly.
* Coordinate and manage all external communications and support internal communications in collaboration with HR.
* Manage global Intero branding guidelines and ensure consistency across all channels.
* Manage the Intero website for Environmental Services and Pipeline Management.
* Generate leads through content marketing (blog posts, case studies, newsletters) and social media management.
* Organize events, exhibitions, and conferences, including logistics, designs for exhibition booths, and promotional materials.
* Manage marketing automation tools (Sugar Market) and follow up on campaign results.
* Join monthly sales meetings to align marketing efforts with sales goals.
Who are we looking for
* At least 10 years of experience in marketing, preferably in a B2B environment.
* Strong project management skills, with a hands-on approach.
* Strategic mindset with the ability to translate plans into actionable results.
* Excellent verbal and written communication skills in Dutch, English. Proficiency in other languages is a plus.
* Familiarity with NPS, (digital) customer journey, SEO, SEA, and Google Analytics.
* Proficient in Adobe InDesign, Photoshop, and Illustrator.
* Experience with rebranding projects is a plus.
Personal Attributes
* Initiative-taker with a proactive and positive attitude.
* Comfortable working in a fast-growing and dynamic organization.
* Strong organizational skills with attention to detail.
* Excellent problem-solving skills to tackle challenges proactively and effectively.
What We Offer
* A contract with flexible working hours
* The opportunity to work closely with an international team.
* A motivating salary package with additional benefits, including meal vouchers, health insurance, eco vouchers, 12 extra vacation days (ADV).
* The chance to make a meaningful impact in a fast-evolving industry.
* A hybrid work environment, with a primary location at our headquarters in 2490 Balen, and the possibility to work remotely.
* Also open to freelancers
Location
Headquarters: Intero – The Sniffers, Poeierstraat 14, 2490 Balen, Belgium.
We look forward to welcoming a creative and dedicated Marketing Manager to our team!
#J-18808-Ljbffr