The New York Post provides readers with the best in News, Sports, Pop Culture, Fashion and Entertainment – with signature wit, irreverence and authority averaging 90 million unique viewers a month. Over the past 223 years, The Post has evolved into a multi-platform media company spanning print, digital, video, audio, app, television and commerce.
We are currently seeking a Director of Analytics to join our Data Science & Analytics team.
Responsibilities:
* Oversee the analytics workstreams, guiding the strategy and execution of data-driven decision-making processes.
* Direct teams focused on delivering analytics and insights that drive the editorial and commercial success of The New York Post.
* Champion the development and integration of advanced analytics models to enhance media performance and audience engagement.
* Lead the analysis of campaign performance across various platforms to optimize strategies and increase viewer engagement.
* Collaborate with Data Engineering and Data Science teams to integrate and leverage data from marketing clean rooms.
* Partner with senior management to refine media strategies based on data insights.
* Provide comprehensive analytics support to both the editorial and business units, influencing decision-making across the organization.
* Develop and maintain automated reporting systems and dashboards to ensure stakeholders have timely and accurate access to key metrics and insights.
* Assist in developing best practices for sports analytics.
Requirements:
* Bachelor's degree in Computer Science, Data Science, Economics/Statistics, Engineering or a related field preferred.
* 6 to 10 years of relevant experience in the media, entertainment, or sports industry.
* Extensive experience with BI Tools such as Looker, Power BI, Tableau.
* Proven track record of driving projects to success in the field of Digital media, Direct-to-Consumer (DTC) and or Marketing analytics with a focus on Sports and digital media industries.
* Proficiency in languages such as SQL, Python, and manipulation tools for handling large data sets.
* Strong familiarity with Cloud data architectures such as Lake house, Data Marts, Data Warehousing, Multi-Cloud, Real-time streaming.
* Expertise in Media measurement methods and technologies, including experimental techniques and Media Mix Modeling (MMM).
* Strong capability in campaign management, data extraction, and media optimization.
* Ability to apply advanced data science/research techniques and tools.
* Expertise in translating complex data tasks into actionable business solutions.
* Advanced understanding of media metrics and mathematical applications in analytics.
* Proficient in analyzing large data sets to discern patterns and derive key insights.
Note: The New York Post adheres to a hybrid work model.
Pay Range: $140,000 - $150,000
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