As Marketing Manager BeNeFraLux at Deltalight, you will be responsible for developing and implementing regional marketing strategies in collaboration with the area managers. You will coordinate operational marketing objectives, initiatives and tools. The goal is to increase brand visibility, improve customer relations and develop specific marketing activities to support local business.
Key responsibilities:
* Develop and execute regional marketing strategies in collaboration with the regional teams, ensuring alignment with overall business objectives.
* Create and manage regional marketing plans and calendars in collaboration with area managers and the central marketing team, aligning activities and campaigns with market needs.
* Manage marketing budgets, ensuring cost-effective allocation and maximising ROI of all marketing initiatives.
* Coordinate local activation plans, including trade shows, events, professional media and local PR activities. Manage and activate local showrooms.
* Develop and maintain partner programmes to support brand consistency and image in selective distribution channels, through initiatives such as media kits, showroom concepts and mentoring our partner network.
* Oversee flawless distribution and access to marketing tools, being responsible for managing and delivering technical materials, printing, content packages and POS tools.
* Set up, send out and follow up CRM-driven marketing campaigns.
* Measure, analyse and report campaign results.
* Function as Single Point of Contact (SPOC) for sales support and area managers, ensuring effective communication and alignment of marketing.
Profile
* Minimum 3 years' experience in a managerial position within an international marketing environment.
* You have a strategic vision that you enjoy combining with hands-on execution.
* Strong decision-making skills and the ability to adapt quickly to changing circumstances.
* Communication skills with a positive and energetic approach to working with different regions and personalities.
* Customer-focused approach to increase brand visibility.
* Ability to thrive in a dynamic environment, manage multiple priorities and achieve results.
We offer
* A state-of-the-art working environment. Spacious landscape offices, our new lunch area with sun terrace allow you to give your best every day.
* A no-nonsense mentality. We work in a flat structure where decisions are taken quickly and there is a transparent feedback culture. We encourage ownership and initiative.
* Perspective. You count as a person. We focus on internal promotions or moves via coaching so that your talents are put to optimal use and you can develop yourself further.
* A refined and high-end design product. You become an ambassador of a leading, high-quality and innovative luxury brand you can be proud of.
* Driven and enthusiastic colleagues. Besides work, there is room for fun at our Saint Nicholas parties, sporting initiatives, staff drinks and team build-ups.
* An ambitious family business. You will be part of a growing, financially healthy and passionate family business that operates internationally and where everyone knows each other.
* An attractive salary package. In addition to a comprehensive package of fringe benefits, you will also enjoy flexible hours and the opportunity to work from home.
Do you want to be part of an international company with fantastic colleagues where your ideas are heard and your talent is respected? Check here to see which vacancy suits you.
Company
Founded in 1989 by manager and designer Paul Ameloot, Deltalight has today become a market leader and trendsetter in architectural lighting. The company is recognised worldwide for its innovative lighting concepts that guarantee a subtle mix of atmosphere, elegance, functionality and design, both indoors and outdoors. The future of Deltalight is assured as Peter and Jan Ameloot join their father in running the company. Their arrival has added dynamism and ambition to the team.
Deltalight enjoys a rock-solid reputation as a manufacturer of architectural lighting and has since become a trendsetter in lighting concepts for residential, commercial and professional environments. Whether for shops, offices, public buildings, showrooms, hospitality or green projects, Deltalight has the products, experience and knowledge to suit the functional and aesthetic needs of your projects.
In-house design, R&D, quality control, testing and production are the basis of the growth Deltalight has experienced in recent years. From design, development, prototyping to production, packaging and storage: it all happens at Deltalight's Belgian headquarters.
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