About us
Data Protection Institute (DPI) is part of Toreon, and is a leading training institute for data protection, data management, and data security professionals. We offer 50 expert-led courses in Dutch, French, and English. Our small yet dynamic team comprises 5 dedicated core members and 30 expert trainers.
At DPI, we foster an open culture that empowers you to define your role in marketing. Prioritizing personal growth and skill development, we provide flexible work arrangements and abundant training opportunities. You have the freedom to carve your niche in marketing at the heart of our approach.
Your role
As DPI's Digital Marketing Expert, you'll drive the marketing of our training programs, shaping the next generation of cybersecurity and privacy experts in Belgium. You'll lead our digital marketing efforts, leveraging tech-savvy approaches while collaborating with our team, agency, and tele-sales.
Your responsibilities include planning, crafting, managing execution, and reporting on targeted content-driven campaigns, and organizing engaging events such as the Privacy Café and Cyber Café (complete with our custom privacy and hacker beers).
Your mission
Boost brand recognition, expand contacts, reduce acquisition costs, and enhance customer value. Your digital marketing prowess will be instrumental in ensuring DPI's training programs thrive.
Your tasks
Drive Actionable Strategy:
* Translate DPI's digital marketing and communication strategy into quarterly goals, actionable plans and clear reporting.
Marketing Actions:
* Organize and manage content marketing campaigns for the next cybersecurity and privacy experts.
* Synchronize the marketing calendar with DPI’s upcoming training and event schedules.
* Elevate DPI's website by implementing impactful SEA and SEO strategies and content enhancements.
* Create advertisements, blog posts, webinars, newsletters, and manage performance marketing (SEA) in collaboration with DPI's digital marketing agency.
Event Coordination:
* Coordinate captivating events such as the Privacy Café and Cyber Café to engage our audience.
* Approximately 6 annually, typically in the evenings.
What we expect from you
* Solid Marketing Acumen: Profound knowledge of marketing principles is essential.
* Exceptional Communication Skills: Excellent communication and interpersonal skills, along with the ability to convey persuasive messages at all levels (both written and oral).
* Multilingual Proficiency (French, Dutch, and English)
* Expertise in Event Organization: Skilled in designing, coordinating, and executing engaging events.
* Digital Proficiency: Hands-on expertise with WordPress site management, HubSpot campaign optimization, Team Leader project tracking, professional-level Canva and Photoshop design work, advanced Microsoft 365 skills including Excel data analysis, and proficient use of website analytics tools (Google Analytics 4, heat mapping) to extract actionable marketing insights and improve conversion rates.
Your profile
* You are committed to continuous professional development, staying updated with the latest digital marketing trends and best practices.
* You demonstrate accuracy, attention to detail, and excellent time management with the ability to prioritize effectively.
* You possess a master's degree in a relevant domain or equivalent experience, must have at least 5 years of experience in a similar role (ideally in B2B professional training market), and the ability to work both independently and collaboratively as a team player.
* You have a basic understanding of cybersecurity and data protection concepts, with the ability to translate complex technical information into engaging, accessible content for various audience levels.
* You demonstrate experience creating multimedia educational content that drives engagement and conversions, ideally in highly regulated or technical industries.
What’s in it for you?
At DPI, you'll find a challenging role with significant variation in a vibrant working environment. You'll enjoy direct communication lines and a hands-on mentality, With the option to work remotely for 3 days a week while collaborating with the team at our Antwerp office. We offer a competitive salary package and a guided training package to elevate your career to the next level, with the opportunity to develop expertise in cutting-edge cybersecurity and data protection concepts.