YouGov is a global research data and analytics group. Our mission is to offer unparalleled insight into what the world really thinks and does. With operations in the US, Americas, Europe, Middle East, India, and Asia Pacific, we have one of the world's largest research networks.
Job Description
A passionate B2B Marketer with experience in sector marketing will play a key role in managing strategic Brand Activation with an emphasis on Content, Events, Partnerships, and Account-Based Marketing in the Benelux region.
This role offers flexibility: fully office-based or remote work options are available in our Breda, Netherlands or Leuven, Belgium offices.
Fluent English and Dutch language skills are essential for this position. Proficiency in French is also desired.
Key Responsibilities:
* Develop and drive thought leadership to position YouGov as a trusted advisor in the FMCG & Retail space.
* Play a role in developing and executing the Account-Based Marketing strategy in Benelux to increase revenue and share of wallet.
* Collaborate closely with commercial and research teams to understand objectives, priorities, and key accounts.
* Increase awareness of YouGov's brand and leading products & services across the Benelux region using tactical marketing activities.
* Support the wider marketing team in launching, maintaining, and optimizing the Benelux content marketing program.
* Continuously monitor metrics and KPIs, identifying areas for improvement and implementing new processes.
Requirements:
* 2-5 years of experience in B2B field marketing, developing strategies to achieve annual revenue targets.
* Fluent English and Dutch language skills, both spoken and written.
* Experience collaborating with and influencing stakeholders across departments.
* Experience with marketing automation systems, CRMs, and reporting tools.
* Ability to interpret data and derive actionable insights.
Preferred Qualifications:
* Proven success in managing in-person and digital events to drive measurable demand.
* Expertise in developing and optimizing account-based marketing campaigns.
* Experience in the FMCG and/or retail industry.
* Ability to communicate effectively in French.
About Us
YouGov is a global online research company, offering insight into what the world thinks, wants, and buys.
We speak daily to our panel of millions of registered members to understand opinion and behaviors around the world.
Join our global team to help us achieve our social mission: to make millions of people's opinions heard for the benefit of our local, national, and international communities.
At YouGov, we strive to provide best-in-class benefits to support our employees' physical, financial, and emotional well-being.
We value diversity and inclusion in all aspects of our business and welcome applications from candidates from all backgrounds.