Job Description
What can you expect?
Digital marketing & traffic expertise:
* Translate client briefings into digital marketing strategies and identify the audience persona's and customer journey
* Define the media plan for paid-media campaigns, propose the right channels (social media, SEA, etc.) and the KPI's that matters depending on the campaign targets
* Create approaches which generate the highest ROAS for e-Commerce clients
* Combine all kind of campaigns (paid media, organic, influencer marketing) according to the client objectives
* Have a hands-on mentality and help to reach the best ROI for our clients
* Big data, marketing automation, chatbots: new technologies have no secrets for you, so you insert them into the correct spot of your media plans and look after an optimal implementation.
Analysis and reporting:
You can analyse campaigns and know how to work the algorithms. You compare time windows and attribution models and make the right conclusions. Once a campaign is running, you have an hands-on approach when it comes to monitoring and optimizing, and frequently report back to the Project Manager. You play an important part in the making of processes and organisation data-driven. You provide a helicopter view and redirect if and when you deem necessary.
Qualifications
Your Profile
* You have at least 3 years of experience (in a digital agency)
* Online media and digital advertising aren’t just part of your job—they’re your passion.
* You have expert knowledge of digital marketing channels, including Google Ads, YouTube, Facebook, Instagram, Twitter, Pinterest, TikTok, and email marketing.
* Google Analytics, SEO, and SEA hold no secrets for you.
* You thrive on optimizing ROAS and e-commerce conversions—performance drives you.
* Your broad experience in digital marketing allows you to think strategically while remaining hands-on.
* A true team player, you know how to build strong relationships with stakeholders while also working independently.
* You are structured, results-oriented, and focused on quality, timing, and budget.
* You are a native Dutch speaker with excellent English skills; French is a plus.
Additional Information
What we offer
* An exciting and responsible job with room for your own initiative.
* Fantastic brands to work for (Jules Destrooper, Colruyt, Nestlé, Tissot, AG Insurance, Pierre Fabre…). We provide interesting, various tasks which fit your digital expertise.
* A challenging and educational environment: we provide support and trainings so you can keep on growing personally and professionally. We also encourage you to frequently participate in relevant seminars and conferences.
* Fun-loving colleagues with whom you can create innovative projects and introduce new technologies in the context of an ambitious plan.
* A competitive salary consistent with your experience, perquisite advantages, quality working material (i.a. Apple MacBook Pro) and a company car.
* A congenial working environment close to Ghent with real career possibilities.
* Convivial summer barbecues on our great roof terrace.
* Unlimited access to coffee, fizzy drinks, soup, fresh fruit, and regular sugar hits provided by our inhouse food blogger Myriam Minne (Hap&Tap).
* We combine working remote with working on-site to keep close contact with colleagues.