Freelance Opdracht - Freelance Digital Customer Journey Analyst -
Web & App Analyst - Brussels
For our client - a reputable banking group - we are looking for a:
FREELANCE DIGITAL CUSTOMER JOURNEY ANALYST - WEB & APP ANALYST (Brussels)
Fulltime freelance opportunity, mission start: ASAP untill 31/05/2026 !
Mission:
* As a Digital Customer Journey Analyst your mission is to capture and understand the end-to-end customer journey on all the digital touch points, and this in order to help to permanently improve the customer experience and boost the performance of the digital business.
* You will cooperate with a team of digital experts (Product Owners, testers, developers, analysts, Concept,UX, etc.) and have various responsibilities, including:
* Challenge the business needs in terms of tagging requirements: clear objectives, define KPIs & supporting metrics
* Define the tagging strategy (technical specifications to be implemented by the FrontEnd devs)
* Collaboration with developers (Create UserStory for the FrontEnd devs with the right level of details)
* Build reports and monitor the KPIs & supporting metrics
* Perform different analyses as part of continuous improvement on the basis of quantitative analytics
* Present the result of your analysis by bringing insights through excellent storytelling with data to various audiences.
* Help to create a data driven mindset in the organisation by supporting with data and analytical insights, educate stakeholders on how to use data and facilitate data-driven decision making
* Ensure a close follow up of your projects : coordination with multiple squads, refinement sessions, agile ceremonies, ...
Who are you?
* You have a preferable a Master’s degree in Digitale Marketing, Marketing OR Mathematics, Statistics, Business Intelligence, Computer engineering, Economy.
* You have a very good knowledge English and preferable also Dutch (or French).
* You have minimum 1 year of experience in data analytics
* You have an experience or done a training to work with Adobe Analytics (must).
* You have the ability to translate objectives in KPI’s & supporting metrics (must).
* You have the ability to tell an egaging story with data (must).
* Preferable experience: Content Square, Adobe Target, Tableau Software, SQL, Agile Methodology.
Interested in this analytical longterm freelance mission?
Apply today!