Content and SEO SpecialistRoles and responsibilities• Design and create digital content and landing pages to support campaigns, enhance user journeys, and deliver impactful digital experiences.• Build visually appealing and user-friendly landing pages using your CMS.• Lead and shape digital content design for web, collaborating closely with UX designers and marketers, and considering UX writing practices.• Ensure content aligns with our experience vision, design principles, content strategy, and brand values.• Continuously improve the website for all segments to drive organic traffic, generate online conversions, reduce call volumes, and achieve NPS targets.• Keep an active watch on SEO trends and best practices to ensure content remains competitive.Your daily adventures::• Create landing & product pages based on templates • Provide SEO optimized & conversion-focused copy in 4 languages (thanks to the support of AI) • Build webpages in our CMS • Analyze and improve SEO and organic traffic • Analyze performance to optimize pages by using tools as Adobe Analytics, Content Square, SEMrush...) and customer’s feedback • Propose AB testings and continuous optimizations,... • Manage stakeholders.Who you are:• You have minimal 3-5 year of proven experience as a UX Copywriter, Content Designer, or SEO specialist .• You are familiar with AI tools and technologies used in content creation and optimization • Knowledge of these tools is a plus:o Contentful as a CMSo Figma as wireframe toolo Figjamo Content Square as journey & zoning analysis tool o SEMrush, Search console as SEO tools • You have good knowledge of French OR Dutch AND English; able to participate and interact in a multi-languages meetings.• You have an excellent mastery of UX & web copywriting in French and/or Dutch, English or German is a plus.• You are familiar with SEO best practices • .You are used to analyse metrics reporting • You are customers- and results oriented.