Location: Brussels, Belgium
Type: Full-time
Experience Level: Senior (+ 10 years working experience)
About the Role
Semetis is evolving. We are moving beyond the data-and-tech-driven agency model to establish ourselves as a business-first strategic partner. For us, media is not just about transactions—it is about solving complex business challenges, balancing brand-building with performance, and driving measurable impact.
As Strategy Director at Semetis, you will play a pivotal role in shaping this transformation. You will lead the strategic vision, ensuring our clients benefit from marketing science, deep business insights, and integrated media expertise. You will be at the forefront of developing strategies that matter—not just optimizing media spend but helping brands grow, scale, and thrive in today’s evolving landscape.
This is a hands-on, high-impact role where you will drive strategy, innovation, thought leadership, and client growth. You will educate our teams, challenge conventional agency models, and build a strategic department within Semetis.
* Develop cutting-edge strategies that connect marketing science, media planning, and business growth.
* Build and own the strategic development process, ensuring seamless integration of research, data, analytics, business, and cultural intelligence ( macro and locally relevant cultural trends and insights).
* Introduce full-funnel, brand-building media strategies, using principles from Les Binet, Peter Field, and Dr. Grace Kite.
* Shift client conversations from media execution to business impact, ensuring Semetis is seen as a strategic growth partner.
Thought Leadership & Industry Influence
* Represent Semetis as a marketing thought leader through public speaking, PR, and industry contributions.
* Drive high-profile client engagements, ensuring Semetis is recognized for its strategic excellence.
* Build and validate business-first, marketing-science-driven frameworks that set new industry standards.
Winning Business & Elevating Client Growth
* Play a key role in winning new business, ensuring Semetis stands out in pitches with clear, business-impactful strategies.
* Create business value for Semetis’s top-tier clients, delivering strategies that align with brand, growth, and market impact goals.
* Lead the development of Semetis’s first full-digital brand-building case, demonstrating how media can drive long-term brand equity and performance.
Internal Influence & Team Development
* Educate and train Semetissians on modern marketing science, ensuring strategic thinking is embedded across all teams.
* Work cross-functionally with media, creative, analytics, research, and business teams to ensure strategy translates into executional excellence.
* Act as an internal consultant, helping teams refine approaches to media planning, measurement, and business growth.
You want to be one of our tremendous colleagues? It's super easy: send us your CV and motivation letter to join@semetis.com, and we will get back to you shortly.
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