Your Strategic Partner for HR, Payroll & Headhunting Solutions
We are looking for an innovative and strategic Head of Marketing to spearhead our marketing efforts in the ClimateTech sector. This fully remote role provides optional access to our Berlin office and an incredible opportunity to create a meaningful environmental impact. As the Head of Marketing, you will develop and implement a robust marketing strategy, build and scale the marketing team, and position our brand as a thought leader in the industry.
Location: Fully remote with optional access to our Berlin office
Key Responsibilities:
1. Craft and execute a comprehensive marketing strategy, focusing on lead generation, performance marketing, brand development, content creation, and public relations.
2. Build and scale the marketing function by working with external agencies and gradually expanding with internal hires.
3. Design and optimize the marketing funnel to align with lead-generation and revenue goals.
4. Launch and manage high-impact marketing campaigns with a focus on performance and ROI.
5. Create engaging content that effectively showcases the value of our products and services.
6. Collaborate closely with Sales, Customer Success, and external partners to ensure marketing strategies support business objectives.
7. Plan and host online events spotlighting sustainability leaders.
8. Continuously track, measure, and refine marketing efforts using data-driven insights.
Qualifications and Skills:
* 3–5 years of experience in B2B SaaS marketing, with a strong focus on performance marketing, lead generation, content creation, and event management.
* Strategic thinker with a proven ability to execute marketing initiatives.
* Expertise in designing and optimizing marketing funnels to drive lead generation.
* Fluency in German (C2/native) and English (C1/proficient).
Nice to have:
* Experience with graphic design tools and creating visual content.
* Familiarity with ClimateTech and sustainability trends.
Personality Traits
* Entrepreneurial mindset with a track record of thriving in a fast-paced start-up environment.
* Proactive and innovative leader who takes ownership of marketing initiatives.
* Strong balance of strategic thinking and hands-on execution.
* Passionate about sustainability and dedicated to combating climate change.
* Adaptable and eager to experiment with new marketing approaches.
Benefits:
* Purpose-Driven Mission: Join a company making a tangible environmental impact.
* Flexible Work Options: Fully remote role with flexible working hours.
* Learning & Growth Opportunities: Gain hands-on experience in software marketing and broaden your expertise.
* Variable Compensation: Negotiable provisions for closed deals and potential equity for exceptional performance.
* Team Collaboration: Participate in regular team-building activities and events.
If you’re ready to lead our marketing efforts and drive meaningful growth, we’d love to hear from you! Please submit your CV along with a cover letter detailing your experience and vision for leading marketing in the ClimateTech sector.
Our Core values at TheHRchapter
✔️ Transparency: We believe in transparent and smooth recruitment processes. You will get feedback from us.
✔️ Candidate experience: Perfect blend between automated and humanized recruitment processes. Don't hesitate to ask us for feedback, anytime.
✔️ Talented pool: We bring highly-skilled motivated candidates to our clients. Our candidates match their company values and management style.
✔️ Diversity and inclusion: There is no place for discrimination and intolerance. We care about diversity awareness and respect for any differences.
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