Join Our Team as a Digital Manager for TheMerode/Ciao Restaurant Role Overview The Marketing Manager designs and executes digital marketing strategies aligned with TheMerodes business objectives. They are responsible for brand visibility, engagement, and growth across various platforms (social media, website, digital caigns). This role includes lifying content, optimizing caigns through growth marketing strategies, and analyzing performance to refine approaches. Key Responsibilities Content Strategy & Amplification: Amplify content by effectively distributing it across the appropriate platforms. Ensure message consistency and a strong presence across digital channels. Test different approaches to maximize engagement and conversion. Caign & Digital Advertising Management: Design and manage advertising caigns (Google Ads, Facebook, LinkedIn, YouTube, Instagram). Optimize caign performance through the partner agency using growth marketing strategies. Community & Channel Management: Oversee content posting on LinkedIn, YouTube, Instagram, and Facebook. Manage community interactions, ensuring a consistent tone of voice in comments, DMs, and engagement across platforms. CRM & Newsletters: Develop and lead CRM caigns: welcome flow, hot leads, retention, and special caigns. Manage the weekly and monthly newsletters (CIAO & Merode). Analytics & Reporting: Generate weekly, monthly, and annual reports on channel performance (all channels). Share monthly paid caign reports provided by the partner agency. Collaboration with Creative Teams & Agencies: Brief the graphic designer and work with the Content Lead to produce quarterly paid caigns for Merode and CIAO. Manage monthly meetings with the media agency to analyze performance and adjust strategies. Your Profile Expertise in digital marketing, paid and organic caign management, and ROI optimization. Proficiency in caign management tools (Google Ads, social media, CRM). Strong analytical skills to interpret KPIs and adjust strategies accordingly. Experience collaborating with agencies to maximize caign reach. Practical Information Full time, on site in Rixensart (2 3 days/week) and Brussels (2 3 days/week). Remote work is not an option. How to Apply? Apply directly here or send us your CV at hr@profirst.com. We look forward to seeing how you can make a difference at Profirst!