Our client innovation lab and accelerator focused on enhancing B2B trade is seeking a Product Marketing Manager to drive product adoption and growth for their working capital solutions. The ideal candidate will develop and execute go to market strategies, enhance market positioning, and support sales enablement while fostering customer engagement. Key Responsibilities Conduct market research to identify target audiences, trends, and competitive landscapes. Develop compelling product positioning and messaging. Create and execute go to market strategies for new and existing products. Support content creation and sales enablement efforts. Drive customer marketing initiatives to enhance engagement and retention. Monitor performance metrics and optimize marketing strategies. Ideal Profile Hands on professional with 15+ years of marketing experience in startups and corporate environments. Strategic thinker with strong operational capabilities. Skilled at multitasking, adaptable, and team oriented. Experience in B2B trade and trade credit insurance is a plus. Contract & Compensation Duration: We''re looking for a freelancer available ASAP for an initial contract untill 31/12/2025. Extension is possible. Workload: Up to 230 days/year (2025) with flexible work arrangements. Travel: Occasional travel, managed and covered by our client.