Job DescriptionWe are seeking a highly skilled Product Marketing Manager to join our team at CRC Industries Europe, part of the American family group Berwind with over 5,000 employees worldwide. Our company specializes in producing and distributing chemical products such as lubricants, cleaners, and anti-corrosion products for the automotive and electronics sectors.Key Responsibilities:Develop and execute a multi-year product marketing plan, ensuring product viability through continuous review of formulations, packaging, and product mix.Collaborate with business intelligence and sales teams to gather customer insights, conduct competitive analysis, and create impactful go-to-market strategies.Own product positioning, profitability, and pricing for assigned product families and drive profitability through strategic decisions.Lead the innovation process by generating new product ideas and take charge of successful product launches.Create compelling marketing materials (electronic, print, multimedia) to support product promotions, including POS materials, incentives, and pricing strategies.Provide support and training to sales teams, equipping them with technical documentation and product knowledge to drive success.Requirements:You hold a bachelor's degree in business management, marketing or a related field, with 5+ years of experience in product management/product marketing or sales support.Strong knowledge of B2B/B2C distribution and industrial markets, with strong communication, organizational, and presentation skills.You are fluent in English and preferably in Dutch; knowledge of French or other European languages is a plus.You are willing to work from the Zele office 3 days a week.About the Role:A dynamic role in an international environment, working with experienced teams on innovative projects in a fast-paced industry.Competitive salary package with strong opportunities for professional growth and development.