Lead all marketing activities for Breast cancer treatment on a national level by developing and implementing the marketing strategies, operational marketing mix and tactics in order to achieve the brand ambition by delivering budgeted or above sales growth. Lead and coach the field sales team in account management, key message delivery, sales approaches and channels and customer segmentation and targeting to achieve sales objectives.
Job Responsibilities (to include key result areas, specific accountabilities, tasks, etc.)
1. Accountable for all aspects of commercial activities, inclusive of insight-driven marketing strategy/execution and field team promotion for your brand/TA that meet brand objectives and improve the patient experience
2. Accountable for the business performance of your brand/TA as per Phased Budget target with full P&L responsibility and are responsible for ensuring key financial and brand metrics are met
3. Advocate for and lead the brands amongst office and field colleagues as well as external customers to ensure the Brand Plans deliver essential short term growth and long term brand success
4. Align the global strategic brand plans with local customer and market insights in order to develop tailored and successful local brand strategy, brand messages and tactical plans
5. Maximise the full use of all customer communication channels by developing brand materials (digital/print) and activities through cross-functional collaboration
6. Continuously seek to understand and embed customer/market insights into brand activities by synthesizing qualitative and quantitative information from various sources ( field insights, market research…)
7. Be the product, competitor and market expert of assigned brands
8. Pro-actively adapt the Brand Plans with the continuously changing environment to maximise brand potential
9. Line manage the brand marketing team, providing coaching, guidance and overseeing development
10. Liaise closely with global and regional teams to align strategies, insights and key activities
11. Manage the alliance with Daiichi-Sankyo in breast cancer ensuring strong cross functional collaboration Lead and align the Cross-functional Brand Team
12. Lead training and development for field force and other customer facing roles on brand information
13. Work closely with marketing and sales in other therapy areas with overlapping customers to ensure synergies and alignment in field activities
14. Line manage the field sales team and/or Area Sales Managers, providing in-field coaching, helping in setting targets, individual objectives and working on individual development plans
15. Build and maintain a strong network of Key External Experts in the therapy area(s) as the external face of the brand(s), developing numerous privileged relationships
16. Act as a career mentor for key talent within your respective business area and are responsible for building, inspiring and retaining a high-performing team
17. Build and maintain a strong network in the field
18. Responsible for budget of assigned brand(s)
19. Ensure compliance with external regulations and AZ Policies and Standards with special emphasis on Code of Conduct, Ethical Interaction Policy and Standards, Privacy and Procurement
Leadership and Functional Capabilities:
20. Exemplify the AstraZeneca Values and behaviours (see annexe)
21. Marketing ExcellenceBrand PlanningProduct LaunchOmnichannel Marketing
22. KnowledgeDisease, Science, Product, Therapy, CompetitorsClinical Trial MethodologyCompliance
23. Business AcumenHealthcare policy landscapeMarket Access EnvironmentsBusiness Insights, SFEFinance and forecasting
24. Sales ExcellenceCustomer identification, segmentation and targetingSales techniques, field coaching and team management and motivationObjective setting and performance tracking
25. Cross-functional LeadershipPatient centric brand leadershipAlliance managementLead with and without authority and foster collaborative workPersonal effectiveness and impact on othersPeer coaching
E ducation, Qualifications and Experience
Essential
26. Master’s Degree in Scientific Field, marketing or related
27. Languages: Fluent English, ideally either French or Dutch
28. Experience managing complex projects
29. ≥6 years proven marketing and sales experience
30. Experience in KAM sales approaches
31. Track record of achieving/exceeding sales targets
Desirable
32. Sales Leadership experience
33. Understanding of development and commercialization of pharmaceuticals in Belux
34. Experience in Cancer treatments
35. Experience in Specialty Care
36. Experience in Insight/Market Research
37. Advanced degree/PhD/MBA
Key Relationships to reach solutions
Internal (to AZ or team)
38. Business Unit Director
39. Global/Regional Brand Leads
40. Sales
41. Market Access & Government Affairs
42. Medical Affairs Manager/ Medical Science Liaison
43. Finance
44. Compliance
External (to AZ)
45. Healthcare Professionals & Key External Experts (KEEs)
46. Pricing and Market Access professionals
47. Patient Groups
48. Creative agencies, Media, 3rd Party Suppliers
Date Posted
21-jun.-2024
Closing Date
30-jul.-2024