Role Overview
Maroma is seeking a dynamic International Sales, Marketing & Distribution Manager to lead its European market expansion. The ideal candidate will drive sales growth, brand awareness, and operational efficiency while ensuring seamless logistics and distribution. This position requires a strong entrepreneurial mindset, with the ability to build and manage relationships with distributors, retailers, and e-commerce partners. The role involves a mix of strategic planning and hands-on execution across sales, marketing, and operations. The selected candidate will work closely with Maroma’s headquarters in India, ensuring smooth coordination for stock management, invoicing, and product shipments.
Key Responsibilities
1. Market Development & Sales
Expand Maroma’s distribution network in France, Germany, Benelux, and other European countries by identifying and securing new distributor partnerships.
Maintain and strengthen relationships with existing distributors, retailers, and B2B clients to increase sales and brand presence.
Develop and execute sales strategies tailored to each region, considering cultural preferences and market demand.
Set up and manage online sales channels, including platforms like Amazon, ethical online marketplaces, and Maroma’s direct e-commerce site.
Monitor market trends, competitor activities, and customer preferences to refine sales tactics.
Provide detailed sales reports and insights to the head office, including sales forecasts, performance metrics, and distributor feedback.
Ensure smooth order processing, shipping, and payment collection, minimizing delays and optimizing cash flow.
2. Distribution & Logistics Management
Oversee the Maroma distribution facility in Belgium, ensuring streamlined logistics and operations.
Hire, train, and manage logistics personnel responsible for invoicing, packing, and shipping.
Ensure optimal stock levels by placing timely orders with Maroma India, aligning supply with demand forecasts.
Conduct bi-annual stock checks to maintain quality control, ensuring:
o 5% quality check for sea shipments.
o 10% quality check for air shipments.
Ensure compliance with EU trade regulations for natural and Fair Trade-certified products.
Optimize shipping and distribution processes to improve efficiency and reduce costs.
3. Sales & Marketing Strategy Implementation
Develop and implement a regionalized sales and marketing strategy for Europe.
Conduct meetings with potential distributors and retail partners to assess collaboration opportunities.
Create digital catalogs, price lists, and promotional materials in multiple languages to enhance customer engagement.
Execute online and offline marketing campaigns, including trade shows, influencer collaborations, and sustainability-focused branding efforts.
Coordinate with Maroma’s HQ in India to ensure brand consistency across all marketing materials and initiatives.
Monitor customer feedback and buying behavior to improve marketing messaging and engagement strategies.
4. Financial & Operational Management
Oversee invoicing, payment collections, and account reconciliation for European sales.
Set up and manage local bank accounts to facilitate smooth financial transactions.
Maintain daily sales and inventory reports using an online tracking system.
Monitor and optimize profit margins while ensuring competitive pricing across different European markets.
5. Performance Metrics & KPIs
Define monthly/quarterly sales targets for distributors and direct-to-consumer channels.
Outline KPIs for market expansion, such as new distributor acquisitions, revenue growth, and regional sales performance.
Establish metrics for customer retention and engagement, including repeat purchase rates, customer feedback, and marketing campaign effectiveness.
6. E-commerce & Digital Sales Strategy
Develop a roadmap to expand online sales via Amazon, ethical marketplaces, and Maroma’s direct e-commerce site.
Implement strategies to improve conversion rates and customer experience, including personalized recommendations, targeted email campaigns, and a seamless checkout process.
Optimize Maroma’s SEO and online presence to increase organic traffic and brand visibility.
7. Legal & Compliance
Ensure compliance with EU regulations on cosmetics, fragrance, and fair-trade labeling.
Oversee export documentation and import duties to streamline international shipping and regulatory adherence.
Stay updated on trade policies and industry standards to avoid legal complications and enhance market entry strategies.
Candidate Profile
1. Education & Experience
Bachelor’s or Master’s degree in International Business, Marketing, Sales, or Logistics.
5+ years of experience in international sales, marketing, and distribution, preferably in natural beauty, wellness, or sustainable products.
2. Language Skills
Fluent in English (mandatory).
Proficiency in French, Flemish, Italian, German, or Spanish is a strong advantage.
3. Skills & Competencies
Strong interpersonal and relationship management skills.
Experience in project management, logistics, and supply chain operations.
Ability to analyze market trends and adjust sales strategies accordingly.
Entrepreneurial mindset—self-driven and motivated to build new markets.
Ability to work independently while coordinating with global teams.
Experience with digital marketing tools and online sales platforms.
Why Join Maroma?
Be part of a pioneering Fair Trade and sustainable brand with a global mission.
Work in an international environment with opportunities for career growth.
Take ownership of European market expansion and drive strategic growth.
Engage with a diverse network of ethical distributors and conscious consumers.
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