Abbott Vascular is looking for a Senior Product Manager EMEA to join our EMEA Headquarter in Diegem.
Your Role and Responsibilities:
* Analyze brand positioning and consumer insights across the EMEA region
* Shape and communicate our vision, mission and strategy
* Translate the brand strategy into tactical plans and go-to-market strategies, together with and for the EMEA affiliates
* Partner with and coordinate the cross-functional team on initiatives related to the brand
* Lead creative development to motivate the target physicians to “take action”
* Establish performance indicators and targets and build short and long term sales forecasts
* Measure and report performance of all marketing campaigns, and assess ROI and KPIs
* Monitor market trends, research consumer markets and competitors’ activities to stay ahead of competition
* Execute and monitor new and ongoing marketing and advertising activities
* Monitor product supply and distribution
* Align stakeholders (Global, Regional, Local and across all functions) around the brand’s direction, choices and tactics; partner with and influence Countries/Regions to ensure optimal implementation and alignment to achieve business objectives
* Provide guidelines for financial planning, forecasting and strategic planning exercises
* Ensure compliance in performing the training as required by the training procedure
* Ensure compliance in reporting product experiences according to AV requirement
Your Profile:
* University degree (ideally in business, marketing or MBA)
* Minimum 10 years related sales and marketing experience of which a minimum of 5 years in a Product Manager / Marketing role.
* Experience with multi-country/region marketing management is required.
* Medical devices, pharmaceutical industry experience preferred
* Large Multinational companies experience
* Mature product / business life-cycle management
* Understanding of the Medical Device or Pharmaceutical industry and trends
* Proven ability to develop brand and marketing strategies, communicate recommendations to executives as well as commercial teams and managing projects related to your brands
* Experience in identifying target audiences and devising effective campaigns
* Excellent understanding of the full marketing mix
* Strong analytical skills partnered with a creative mind
* Data-driven thinking and an affinity for numbers
* Outstanding communication skills
* Experience with CRM systems and content approval processes
* Up-to-date with latest trends and marketing best practices, including multichannel campaigns
* Desire to understand and fully explore solutions meeting local market conditions
* Leading and influencing through strong marketing plans & strategy, ensuring credibility with the EMEA sales organization
* Ability to interface with key customers and opinion leaders - all stakeholders
* Communication and influencing skills
* Results and performance driven
* Creative thinking and change management
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