We are looking for an enthusiastic E-Commerce Marketing Specialist to join our vibrant marketing team. In this exciting role, you will act as a key bridge between our E-commerce Merchandising Center of Excellence (CoE) and the marketing teams in EMEA/APAC.
Your mission is to develop engaging e-commerce training content, boost customer engagement, and optimize the online experience to drive traffic, conversions, and business growth.
Job Description
You will deliver short and long-term projects that support the business strategy.
* Adapt and implement the global e-commerce merchandising strategy to meet regional market needs.
* Create and execute localized content and campaigns for product launches, promotions, and customer engagement, in close collaboration with marketing teams.
* Develop training materials to enhance the understanding of regional e-commerce offerings for both customers and internal stakeholders.
* Collaborate with CoE experts to roll out e-commerce merchandising strategies through on-site tools like CMS & Optimizely and be the key user of CMS within the marketing teams.
* Analyze and report on the performance of e-commerce marketing activities, providing recommendations for optimization.
* Work with Marketing Leads and teams, as well as CoE E-commerce Merchandising, to ensure alignment between online and offline marketing efforts for a cohesive strategy.
Your Profile
We are looking for someone who can come up with simple solutions to complex problems.
* Must possess a minimum of 2-3 years work experience in e-commerce marketing, with a strong focus on strategy execution.
* Expertise in marketing and hands-on experience with on-site tools (e.g. CMS, Optimizely) and content creation.
* Strong analytical skills with the ability to monitor performance, interpret data, and optimize campaigns.
* Experience in developing training and onboarding materials for diverse audiences.
* Excellent collaboration and communication skills to work effectively with cross-functional teams.
* Knowledge of e-commerce platforms and tools to optimize user experiences and drive conversions.
* Experience in creating and executing digital marketing campaigns.
* Demonstrates intermediate proficiency in Microsoft Word, Excel, and PowerPoint and Google Suite (Mail, Calendar, Hangouts, Sheets, Drive).
What's in it for you
* A competitive salary with benefits such as meal vouchers and insurances.
* Flexible working hours, home working and a healthy work-life balance.
* 20 paid vacation days and 12 WTR days.
* An easily accessible work location (but remote work is also possible).
* A people-centric culture where your fitness and mental well-being matter.
* Lunch breaks and sports facilities in TVH Park, the company's green zone.
* Access to LinkedIn Learning and many in-house (and external) training courses.
* Fun after works and other optional events (e.g. TVH Kaffee).
About us
TVH is a global business with a family atmosphere, where people are at the center. We value clarity, mutual respect, kindness and open communication. Our people are down-to-earth, easy to work and engage with. We welcome differences and celebrate new ideas.