Recticel Group is a Belgian insulation company with a strong presence in Europe and the USA. Its overriding purpose is to accelerate the fight against climate change with smart solutions that advance a carbon-free economy and a better quality of life. Recticel Group delivers upon a portfolio of Insulation Boards, Insulated Panels and Acoustic Solutions.
At the end of 2023, Recticel employed 1,255 people and achieved sales of € 529.4 million. Recticel Group operates from 14 facilities spread over 7 countries.
More info on: www.recticelinsulation.com
Job description The Marketing Assistant will be responsible for developing the trade marketing activities for our two brands (Recticel Insulation & Gradient) within the UK market, in line with the sales focus and international marketing strategy.
As Marketing Assistant you are in charge of planning and managing marketing campaigns that promote the company’s brands, products and services, with a primary focus on lead generation and inbound marketing,
This includes planning and setting up campaigns, content marketing activities, media planning & PR, analyzing metrics, and identifying trends.
Your responsibilities:
* Developing a content marketing plan for specific target groups and content platforms (online & offline distribution channels), working closely with Sales, Technical Management and customers.
* The execution and the follow-up of the plan to convert Marketing Qualified Leads into Sales Qualified Leads in the B2B construction market.
* Prioritizing on the sales support & sales activation activities together with the commercial director. Building a network with key customers.
Profile Education level & general experience:
* Bachelor’s degree in Marketing
* Min. 3 year experience in marketing, ideally in the construction sector.
Technical knowledge/ expertise:
* Experience within inbound marketing, PR or communications role is preferred
* In-depth knowledge of content marketing
* Proficient in MS Office and marketing software
* Understanding of advanced marketing principles.
* Strong commercial feeling
You are willing to travel on a regular basis (at least once every 2 months)
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