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Senior Marketing Specialist (m/f/d), Mechelen
Client:
Wolters Kluwer Belgium N.V.
Location:
Mechelen, Belgium
Job Category:
Other
EU work permit required:
Yes
Job Reference:
1c0018698c7b
Job Views:
22
Posted:
24.01.2025
Expiry Date:
10.03.2025
Job Description:
Description
The Sr Marketing Specialist (m/f/d) - Demand Generation, is responsible for developing, executing, and measuring all lead generation campaigns to drive qualified leads into the pipeline. This role is involved in every step of the customer engagement cycle from ideation to implementation and analysis and will work with the Marketing and Sales team to build compelling campaigns that drive results. Works individually or with a team to lead demand generation strategies and initiatives through multiple channels and is expected to monitor, analyze, test and continually refine all components of campaign lifecycles as well as nurture target audiences, showcasing thought leadership and building brand loyalty with clients and prospective clients.
Responsibilities:
1. Develop strategy and execute Marketing campaigns in a mix of channels to drive MQLs and ultimately revenue.
2. Define and execute campaign strategy for the segment’s portfolio of products including email, paid advertising, media, sales materials, promotions, and trade shows while maximizing ROI.
3. Conduct sub-segmentation analysis around persona needs and buying preferences.
4. Identify new email marketing strategies to ensure that the most effective offers, copy, platforms, and creative are incorporated into campaigns and deliver a compelling message.
5. Provide direction to Content Marketing Manager(s) for the development of press releases, case studies, testimonials, insights, etc. to increase market awareness.
6. Collaborate with the Events Specialist to select and prioritize relevant trade shows for the segments and provide strategic directions to sales.
7. Work closely with Product Management to establish the segment marketing plan, revenue forecasting, campaign priorities, and relevant pricing strategies and tactics.
8. Develop marketing plans informed by a deep understanding of assigned market segment and actively monitor, communicate, and act upon changes relevant to customer and competition.
Qualifications:
1. Bachelor’s Degree in Marketing, related field, OR equivalent.
2. 4+ years of business experience.
3. Competence with marketing to professionals in a B2B environment; specific exposure to tax, accounting, or legal is a definite asset.
4. Experience with: Pardot, Salesforce, Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
Additional Qualifications:
1. Demonstrated ability to identify, recommend, and position products to optimize revenue potential.
2. Strong interpersonal skills; demonstrated ability to work collaboratively with a wide range of individuals at all levels of the organization.
3. Ability to work independently and in a team environment in a positive and supportive manner.
4. Strong analytical, problem-solving, and decision-making skills.
5. Ability to manage multiple projects simultaneously and achieve goals without conflict.
6. Creative, flexible, and inquisitive with strong initiative and self-motivation.
7. Excellent follow-through, attention to detail, and time management skills.
Apply:
If you are a motivated individual with a passion for driving business growth, we would love to hear from you. Simply click on the apply button!
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