Senior digital customer journey analystRole: Web analyst & reporting ?? missionAs a Digital Customer Journey Analyst, your goal is to analyze and understand the full customer journey across all digital touchpoints. Your insights will help enhance the customer experience and boost digital business performance.You will collaborate with a team of digital experts (Product Owners, testers, developers, UX designers, analysts, etc.) and take on key responsibilities.. ?? key responsibilities Business needs & tagging strategyChallenge business requirements for tagging, ensuring clear objectives and well defined KPIsDefine the tagging strategy and create technical specifications for Front end developersWrite detailed User Stories for developers to implement the tagging strategy Data analysis & reportingBuild reports and monitor key performance indicators (KPIs)Conduct in depth analyses for continuous digital optimizationPresent insights using engaging storytelling and data visualization Driving a Data driven mindsetPromote data driven decision making across the organizationEducate and support stakeholders on how to use data effectively Project coordinationEnsure smooth project follow up, working with multiple squadsParticipate in Agile ceremonies and refinement sessions ProfileLanguages:English: Excellent (mandatory)French/Dutch: Plus to haveEducation: Master's degree (or equivalent experience) in Mathematics, Statistics, Business Intelligence, Economics, Digital Marketing, or Marketing.Experience: Minimum 3 years of relevant experience.Technical skills:Mandatory: Experience with Adobe AnalyticsPreferred: Experience with Content Square, Adobe Target, and Tableau SoftwareBusiness skills:mandatory:Ability to define KPIs and supporting metricsAbility to create a tagging strategy based on business objectivesStrong storytelling and data visualization skillsPreferred: Agile methodology experience