Job Title: Vice President, Global Brand ManagementKipling, a VF Company, is seeking an exceptional Vice President of Global Brand Management to join our Global Packs Organization.About the RoleWe're looking for a senior leader to shape and activate the Kipling Brand globally at the pace of the consumer and accelerating digital landscape. The ideal candidate will champion innovative thinking, collaboration, and partnership, empowering a team culture and building opportunities for team and individual development, recognition, and reward.Key ResponsibilitiesDevelop and activate brand building strategies from product design, product development, merchandising, and marketing standpoints to build and deepen Kipling's relationship with consumers through product and experiences.Partner with Global Packs President, Regional, and Brand leadership to develop long-term and short-term brand and commercial strategies ensuring alignment with global vision and positioning for the Brand.Lead the establishment of the brand building strategies across all channels, geographies, and ensure that the organization understands the value that the brand delivers to build consumer base and drive revenue.Build and maintain the Brand Toolbox (Consumer Target, DNA, Creative Vision, Product Architecture, Marketing Strategy, Purpose & Sustainability).Establish, manage, and drive a culture of creativity and effective brand management aimed at positioning the brand as a recognized leader in global packs.Create aligned global category merchandising and product goals and strategies to deliver financial targets (Revenue, GM, Operating Profit) and drive brand demand.Lead interdepartmental, global product development process to ensure effective execution of creation and messaging of differentiated product aligned with brand positioning and Innovation pipeline.Own Segmentation and Development calendar; Partner with regional leads to review and uphold the brands IMS.Conduct ongoing review of product line and architecture to ensure the brand and portfolio are optimally managed and achieve financial metrics.Collaborate with brand leads to identify and leverage synergies in product development and marketing functions.Support Marketing leads on annual and on-going creative and strategic marketing plans; review campaign concepts to ensure alignment with brand vision and positioning.Oversee Brand Investment strategy.Lead COE initiative – Product Architecture, Sustainability.Lead a team of 7 direct reports.RequirementsBachelor's degree or higher or Combination of relevant education, experience, and training.8-10+ Years of experience in Brand Management, Product Management, and/or Marketing, deep understanding of global consumers, marketplace trends, and Digital platforms.Global perspective/experience. Consumer Connection, Brand Planning, Brand Strategy.Proven ability to collaborate, to build, develop, and inspire teams.Proven ability to drive and deliver results.Creativity, Inspiration, and familiarity within the category we represent, fashion, design, and emerging consumer landscape. Digital First mindset, Global Product Management Knowledge.Ability to facilitate organizational change across multiple countries in services of challenging global objectives.Ability to manage a team and/or deliver results within a highly matrixed environment.
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