VF is looking for an exceptional VP/Global Brand Management to join our Global Packs Organization. Lets Talk about the Role: Were looking for a Senior leader to shape and activate the Kipling Brand globally at the pace of the consumer and accelerating digital landscape. Were looking for a talented leader who will chion innovative thinking, collaboration, and partnership. The profile were looking for will be an experienced, empowering mentor that contributes to positive team culture and builds opportunities for team and individual development, recognition, and reward. The purpose of the role is to develop and activate brand building strategies from a product design, product development, merchandising and marketing standpoint intended to build and deepen Kiplings relationship with consumers through the offering across product and experiences. This role will be responsible for the strategic direction and the activation of our brand, partnering closely with the EMEA, APAC and AMERICAS organizations, informing seasonal brand priorities, caign plans and journeys to deliver results across the marketing funnel, while powering up a daily brand experience across the brand ecosystem in partnership with channel leaders. The role will be part of the Global Packs Management Team and will work closely with the Regional Commercial Teams to drive the product and marketing agenda across the Regions. How You Will Make a Difference Partner with Global Packs President, Regional and Brand leadership to develop long term and short term brand and commercial strategies ensuring alignment with global vision and positioning for Brand. Lead establishment of the brand building strategies across all channels and geographies, ensuring that the organization understands the value that the brand delivers to build consumer base and drive revenue. Build and Maintain Brand Toolbox (Consumer Target, DNA, Creative Vision, Product Architecture, Marketing Strategy, Purpose & Sustainability). Establish, manage, and drive a culture of creativity and effective brand management aimed at positioning the brand as a recognized leader in global packs. Create aligned global category merchandising and product goals and strategies to deliver the financial targets (Revenue, GM, Operating Profit) and drive brand demand. Lead interdepartmental, global product development process to ensure effective execution of creation and messaging of differentiated product aligned with brand positioning and Innovation pipeline. Own Segmentation and Development calendar; Partner with regional leads to review and uphold the brands IMS. Conduct ongoing review of product line and architecture to ensure the brand and portfolio are optimally managed and achieve financial metrics. Collaborate with brand leads to identify and leverage synergies in product development and marketing functions. Support Marketing leads on annual and ongoing creative and strategic marketing plans; review caign concepts to ens